Product Marketing Manager

Be visionary

Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.

We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.

Job Description

Job Summary:

FLIR Integrated Imaging Solutions (IIS), a division of Teledyne, headquartered in the Greater Vancouver area, BC, addresses mainly 2 growing markets: Machine vision for the largest part of our activities, and People Analytics.

We are looking for a Product Manager/Marketer dedicated to our visible wavelength machine vision camera and software products used in industrial inspection, intelligent traffic systems, scientific instruments and much more. The Product Manager/Product Marketing Manager has a business-orientation and is responsible for the development and implementation of the strategic plan for a product family or market and the go-to-market activities. They maintain close relationships with the market (customers, evaluators, and potentials) for awareness of market needs. This includes identification of appropriate markets and development and execution of effective marketing strategies and tactics for reaching them. This person is involved through all stages of a product family’s lifecycle.

Detailed Description

• Deep dive into targeted market segments with the objective of identifying differentiation opportunities and translating these into market requirements documents (MRD)
• Review incoming product requests, identify market problems or user stories, work with engineering to complete internal feasibility
• Develop and maintain a business proposal that makes a compelling case for continued investment into your products
• Create product requirements documentation (PRD) identifying market problems, applications, feature requirements, and positioning
• Evaluate competitor feature sets and user experience, understand Teledyne FLIR’s product benefits and opportunities for improvement
• Drive buy-build-partner analysis, and where necessary, review potential partner relationships for the product
• Track, analyze and model/forecast sales performance of existing products to how know we are winning and losing in the market, and drive changes to our product and processes to create improvement
• Develop in depth knowledge of how to best introduce the product into each market
• Build the product messaging, including the features, advantages, benefits, and proof points
• Write product launch plans and run the product launch
• Understand the buying journey and create relevant material to each stage
  
  

Requirements

• Bachelor’s Degree, preferably in Electrical Engineering or Computer Science; alternatively, a bachelor’s degree in business or commerce, or a Diploma in Electrical Engineering
• 3-5 years’ experience in Product Management or Product Marketing
• Travel worldwide on a regular basis (6+ times per year post COVID)
• Strong process-driven mindset geared toward ensuring fast, efficient delivery of world class products and a world-class out-of-the-box user experience
• Exceptional technical skills, and the ability to translate customer needs to easily understood engineering requirements
• Strong verbal, written, and listening skills, and the ability to explain complex technical concepts to a wide range of audiences
• Experience in diplomacy, specifically areas such as negotiations, conflict resolution, and mediation
• Ability to deliver accurate, informative, and engaging presentations to a variety of internal and external groups, in a range of environments
  
  

Preferred Skills/Experience

• Understanding of/experience in machine vision industry: industrial cameras, sensors, interfaces, hardware APIs, related peripherals and technologies
• Knowledge of machine vision application areas (semiconductors, electronics, logistics, medical) and associated camera requirements
• Knowledge of computer vision software as well as e
  
  

Salary Range

$92,100.00-$122,800.000

Pay Transparency

The anticipated salary range listed for this role is only an estimate. Actual compensation for successful candidates is carefully determined based on several factors including, but not limited to, location, education/training, work experience, key skills, and type of position.

Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.

Teledyne is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other characteristic or non-merit based factor made unlawful by federal, state, or local laws.