Store Manager

As a Bailey Nelson Store Manager, you play a pivotal role in running your own business within our brand. Your leadership is instrumental in bringing our values to life for both customers and your team. Through effective hiring, training, and development, you'll deliver exceptional customer service, maximizing store revenue, and fostering a productive environment.

As a BN Store Manager, you are the driving force behind the success of your store. Your leadership, focus on customer service, and financial acumen contribute to creating an exceptional experience for both customers and your team.

You will spend the majority of your time Inspiring, motivating, and developing your team, by helping them grow both personally and professionally by exhibiting the Bailey Nelson core values in all that you do. As well, you will cultivate a strong relationship with the Optometrist amongst the entire store team.

Key Responsibilities

Team Leadership:

• Build and lead a high-performing team, focusing on both Optical and leadership skills.
• Inspire, motivate, and develop team members personally and professionally, embodying Bailey Nelson's core values.
• Foster a feedback culture and ensure team engagement.
• Drive strong team performance, providing coaching & motivation to the entire team.
• Ensure team focus of weekly metrics and goals.
• Recruit and onboard exceptional team members.
• Provide coaching, training, and development to all team members.
  
  

Customer Journey / Experience

• Ensure outstanding customer service and a positive customer experience through consistently modeling the BN customer journey.
• Lead the team to exceed customer expectations through product knowledge to assist the customer in choosing the right product for their personal needs with confidence.
• Actively seek out and respond to individual customer feedback, so that they are getting a personalized service.
• Ensure you and your team foster a great relationship with the Optometrists to ensure a smooth handover and seamless transition between their appointment and shopping for frames.
• Ensure the majority of your time is spent working on the shop floor to stay connected with customers and staff.
  
  

Financial Performance

• Run the store in the most efficient way possible, rostering to the needs of the customer and staying within retail wage budgets.
• Drive revenue growth and productivity, contributing to the overall success of the business.
• Exceed sales targets and monitor performance against KPIs.
• Manage costs, review P&L statements, and enforce health and safety procedures.
• Ensure there is clear communication and coaching for your team on KPI’s to achieve KPI targets.
  
  

Product

• Possess solid product knowledge, including frames, accessories, contact lenses, and lens types.
• Coordinate & lead store inventory counts and maintain organized backstock.
• Follow planograms for proper store merchandising and stay updated on new product launches.
• Provide product feedback to RM & product team as needed.
• Ensure team is up to date with all new product information & details as needed.
• Collaborate with Optometrists on maintaining Contact Lens trials.
  
  

Store Operations

• Run the store successfully, being actively engaged with customers and staff.
• Cultivate a strong relationship with the Optometrist and the entire store team.
• Implement the Bailey Nelson core values in all aspects of your role.
• Approve and manage the team's schedule.
• Prioritize exceptional customer service and achieve high turnover.
• Merchandise effectively, exceed KPI goals, and analyze information for improvement.
• Act proactively to enhance store performance.
  
  

Clinical And Professional Standards

• Collaborate with Optometrist for a strong clinical service.
• Ensure quality care, adherence to prescription standards, and accuracy in ordering processes.
• Where applicable, support remote testing operations for customers & online doctor
• As needed, partner with your store optician/optical dispenser to ensure all jobs are checked for accuracy, quality, alignment and all team members understand how to use the optical equipment provided in store.
  
  

Training & Development

• Articulate core values, actively develop the team, and conduct regular evaluations.
• Utilize BN led optical & leadership programs for ongoing training, fostering a feedback culture.
• Ensure optical skills & knowledge development by completing the Beginner, Intermediate and Advanced optical skills programs.
  
  

Loss & Prevention

• Protect store assets, complete necessary paperwork, and implement controls.
• Prioritize security and comply with employment law, health & safety of employees and company policies.
  
  

Skills, Attributes And Experience Required

• 2-3 years experience in management, preferred.
• You have proven leadership skills and can build strong, committed teams.
• You have a proven track record of successfully leading high-performing teams to achieve and exceed sales targets.
• Strong ability to motivate and inspire staff, fostering a positive and customer-centric work environment.
• Proven ability to increase profitability through effective cost control and revenue generation.
• Successful execution of marketing campaigns and promotional events to drive foot traffic and increase sales.
• Proactive in seeking and implementing feedback to continuously improve store operations.
• Strong organisation and time management skills in a retail environment.
• Solid analytical and problem solving skills.
• A quick learner and have a basic understanding of optics.
• Able to prioritize, multitask and work to strict deadlines.
• Always brimming with enthusiasm and positive energy.
• Proactive, driven, passionate and highly motivated leader aiming to better yourself and those around you.
• You always encourage individuality of your customers and team members.
• You are a strong team player and have a “unite the business” approach to all given tasks.
• You use your own initiative with projects and ideas for marketing, efficiency and process improvements.
• You always focus on your customers and your people.
• You are flexible and adaptable with your customer’s needs.
• You embrace individuality by being honest and helping people find their look.
• You always respect different ideas, opinions and personalities.
• You manage your time and the time of your team wisely ensuring that you are all able to deliver what our customer needs, when they need it.
  
  

Ready to take the next step and build the career you want in leading and developing others? It starts here...send in your resume now!