Franchise Development Director

Exciting Growth Ahead! Shack Shine, a House detailing franchise, part of O2E Brands, the parent company of the hugely successful 1-800-GOT-JUNK?, is on a rapid growth trajectory , and we’re looking to add a passionate and driven Franchise Development Director to our team.

This new role is key to supporting our continued growth and helping us reach new heights as we expand our footprint across North America. If you're ready to make an impact and be part of a dynamic, fast-growing brand, this is your chance to join us on an incredible journey!

What People Say About You

• You have a well-developed network of small-business owners, professionals, and trade partnerships or have built a hyper-targeted network of referrals in the past
• A natural connector someone who enjoys meeting new people and connecting them to business opportunities
• A driven self-starter with a passion for building brands and creating meaningful connections
• A true deal-closer, skilled at attracting the right franchise partners to drive our growth and success
• Ability to craft compelling narratives highlighting our Shack Shine franchise opportunities' unique value.
• A unique blend of product marketing knowledge, sales savvy, and entrepreneurial spirit
• Results-oriented, with a proven track record of exceeding sales targets and pushing boundaries
• A talent for blending innovative thinking with strategic insight to boost the brand and drive rapid growth
  
  

HYBRID WORK ENVIRONMENT

We have created a hybrid work model that helps us get together to Collaborate, Celebrate and Connect while enjoying the flexibility of working where it makes sense for you.

For this role’s duty and responsibility, we anticipate that you will come into the office one to two times per month and travel 25-50% of the time.

A DAY IN THE LIFE

• Create & Execute a Winning Franchise Marketing Strategy: Develop a compelling "business-in-a-box" narrative highlighting the value of our Shack Shine franchise opportunity and generating qualified leads in targeted markets and buyer personas.
• Target Key Markets & Buyer Personas: Identify high-growth areas and ideal candidates to ensure focused marketing efforts and maximize ROI.
• Leverage Your Network: Build relationships with entrepreneurs, investors, and influencers to generate referrals and expand the reach of our Shack Shine franchise opportunities.
• Drive Lead Generation: Use innovative marketing tactics—PR, earned media, social media, events, and partnerships—to build brand awareness and attract top-tier franchisees.
• Own the Sales Cycle: Manage the full sales process—from lead qualification to closing deals—ensuring a smooth, positive experience for potential franchisees.
• Exceed Sales Targets: Achieve and surpass annual sales goals, focusing on building cohorts of franchisees rather than individual deals.
• Craft an Engaging Franchisee Journey: Design a seamless and informative experience for prospects, from initial contact through discovery day, highlighting our brand's value and support.
• Champion the Brand: As a brand ambassador, clearly communicate our vision, values, and culture to prospective franchisees.
• Collaborate with Internal Teams: Partner with marketing, operations, and training to ensure a smooth onboarding experience and long-term franchisee success.
• Stay Ahead of Trends: Research industry trends and competitors to keep our Shack Shine franchise offerings competitive and relevant.
• Refine the Sales Process: Analyze data and gather feedback to improve and optimize the franchise sales experience.
  
  

What You Bring To The Table

• Proven track record: 5+ years of experience in a start-up environment, product marketing, franchise sales, or a related field with a demonstrated ability to drive growth, achieve targets, and exceed sales quotas.
• Exceptional communication and storytelling skills: Ability to craft compelling narratives, articulate value propositions, and build rapport with potential franchisees.
• Marketing expertise: Deep understanding of digital marketing, content marketing, public relations, and social media strategies.
• Strong sales acumen: Ability to qualify leads, manage the sales process, negotiate effectively, and close deals.
• Entrepreneurial spirit: Self-motivated, results-oriented, and passionate about building brands.
• Excellent networking skills: Ability to build and maintain strong relationships with key stakeholders.
• Data-driven mindset: Ability to analyze sales data, identify trends, and make informed decisions to optimize performance.
  
  

Compensation & Benefits

• Annual Salary is $130,000 to $140,000 CAD (The actual salary offered will be commensurate with education, experience, and internal parity).
• Extended Health & Dental Benefits
• Professional Development Programs
• Health & Wellness Perks (including gym access at corporate HQ)
  
  

THE HIRING PROCESS

• Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• References & Background Check
• We use audio recording transcription for our interview practices
  
  

About Us

• O2E Brands has been named one of Canada’s Best Workplaces 14 times and made Newsweek’s top 100 list of “Most Loved Workplaces" at #14 and as the only Canadian company!
• Check out our culture on (YouTube) & social media!
• We value diversity and inclusivity—accommodations available upon request.
  
  

Ready to take your career to the next level? Apply today!

#ShackShine