Marketing Specialist, Base Revenue

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software platform built for small business owners and consistently ranks #1 easiest to use. With an emphasis on keeping things simple and stress-free wherever possible, FreshBooks makes the hard parts of running a business a little bit easier. With FreshBooks, our customers can get paid faster and spend less time on admin and paperwork, so they can focus on what they do best—growing their businesses.

At FreshBooks, we believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments—remote, hybrid, and in-office—all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on small business owners and accountants.

The Opportunity - Marketing Specialist, Base Revenue

We are looking for a customer-centric Marketing Specialist to join the Base Revenue and Product Marketing team at FreshBooks. The Base Revenue area focuses on driving upsell tactics to our paying customers including plan changes, FreshBooks add-ons, and partner add-ons. The team develops strategies and tactics to drive this metric including email marketing drips, ad hoc campaigns and offers, as well as in-product communications.

The Marketing Specialist role will collaborate on the Base strategy and lead the execution of our marketing campaigns. This dynamic role will get to work with other marketing stakeholders, analytics, sales, business development, and more, to successfully drive a strong go-to-market strategy for our base customers. This role has the exciting opportunity to directly influence key KPIs for FreshBooks including increasing subscription and add-on monthly recurring revenue (MRR).

Please note: This role can be performed remotely; however, the working hours will be 9 AM to 5 PM EST/EDT.

What You'll Do:

• Collaborate with other Marketing Manager on strategy for base communications and programs, to drive an increase in MRR and add-on adoption.
• Lead the execution of base communications, including a large revamp of our base email drip campaigns & strategy.
• Work closely with Business Development to ensure tactics, value props, and messaging for our partner add-ons are impactful and drive partner MRR and add-on adoption.
• Identify new opportunities and programs to drive MRR for the customer base.
• Analyze campaign performance, create recommendations for future improvements, and action them.
• Support cross-functional teams on initiatives that require speaking to the base, including price increases and other important communications.
  
  

What You'll Bring:

• 2+ years of experience within a marketing or go-to-market role.
• Experience creating marketing campaigns, and owning programs from the brief phase to guiding the delivery teams (i.e. Creative Services, Marketing Operations, or Web) through to execution.
• Strong marketing communication skills, with a level of comfortability and intuition to provide feedback to the Creative Services team on copy & design.
• Experience developing email campaigns, including marketing drips, and ad hoc communications.
• Detail-oriented, with the ability to get into the weeds and focus on small details.
• Strong storytelling ability within presentations, marketing briefs, meetings and more.
• Proven ability to work cross-functionally with a variety of teams, and guide teams towards a common goal.
• Curiosity and drive to solve problems, supported by qualitative and quantitative analysis.
• Familiarity working within platforms such as Looker and Google Suite (Slides & Sheets).
  
  

Why FreshBooks?

At FreshBooks, every team member knows their voice is heard and their contributions matter, making a difference in the lives of millions of small business owners and accountants worldwide. Grow your career, work on projects that excite you, and thrive in a supportive and collaborative environment.

Perks & Benefits

• Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
• Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office. We are committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental well-being.
• Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
  
  

Closing

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].