Communication Specialist

VHA Home HealthCare (VHA) is one of the largest not-for-profit home care providers in Ontario. Our team is made up of close to 3,000 caring and committed professionals who love what they do. Our providers tell us: “Home care is where I can truly make a difference. There is such a sense of accomplishment from helping people live independently at home.” Our teams work together to provide high quality, client-centred care to those who need it most in their homes, schools, retirement homes and other community settings. Many of our team members manage their own schedules in the community and they say, “The freedom and flexibility can’t be beat.” Providers form meaningful bonds with the clients and families they serve over time and are supported by a diverse regional team and beneficial home office programs. Team members tell us “I love the inclusive culture. I feel welcome and at home.”

Pay Range

Commensurate with Experience

The Communications Specialist works as part of a dynamic communications team with a focus on strategies and tactics to expand VHA’s external communications and build VHA’s profile in ways that align with VHA’s Purpose, First Principles and Strategic Objectives. This position plays an important role in maintaining and growing VHA’s brand through key activities including traditional media outreach and digital marketing efforts.

This role will work collaboratively with the Communications team to build and execute meaningful and effective strategies and initiatives to support VHA’s key priorities. This involves content creation and storytelling and supporting the maintenance of VHA’s internal and external communication channels to engage VHA’s broad and diverse audiences to foster relationships across the VHA community, which includes team members, clients and families receiving VHA care, funders and partner organizations.

The Communications Specialist is strategic in their approach to effective, timely and compelling communications for our target audiences, supporting VHA in leading the future of health and independence at home.

Key Areas of Accountability:

• Maintain and enhance VHA’s social media presence

• Build and maintain relationships with key, targeted media contacts

• Provide communications support and guidance for key initiatives across the organization in collaboration with communications team and leaders from various departments

• Contribute to the maintenance and management of VHA’s communication tools and channels

• Support departments, committees and leaders in the writing of communication materials and stories to support high priority initiatives

Required Qualifications:

• Post-secondary degree, diploma or certificate in Communications, Public Relations, Marketing, Journalism or related field.
• Experience developing engaging social media content.
• Public Relations or Government Relations experience.
• Experience with digital marketing initiatives for a related sector including but not limited to healthcare, government or other nonprofit.
• Copywriting experience.
• Experience with communication and marketing tools such as Canva, WordPress, Campaign Monitor or other e-newsletter platforms, Google AdWords.

What makes VHA’s compensation unique?

• Benefits and pension plan for permanent eligible employees
• Compensation for education and professional development
• VHA is a leading learning organization so we can provide you with comprehensive orientation and training at the start and throughout your career
• Mentorship and peer support
• Career development opportunities
• Employee and family assistance program
• Wellness resources
• Perks & discounts
• Staff & service provider events

Accommodation and VHA’s commitment to DEI

At VHA Home HealthCare (VHA), we passionately strive to uphold our commitments to being an Equal Opportunity Employer. We champion inclusion and diversity in all parts of our organization and are strong believers that a diverse workforce is key to the ongoing and future success of VHA. We aim to review all applicants with fair and unbiased recruitment practices where opportunities are presented based on merits, skills, and experience. VHA is committed to providing reasonable accommodation and our services are accessible and sensitive to the needs of diverse groups. If you require any accommodation, please let us know in advance as we are happy to comply.

How to Apply?

Our online application should take about 5 to 10 minutes to complete.

VHA is accredited with Exemplary Standing by Accreditation Canada; an RNAO Best Practice Spotlight Organization designate; and a founding member agency of United Way Greater Toronto.

Thank you to everyone who applies. We will review applications as they are received. We’ll only be contacting those selected for further discussion.

In every role and at every level, we lead with purpose, build bonds that matter, and we’re passionate about providing spectacular care.