Communications and Events Specialist

Work. Wonders.

Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, live, work, play, invest and learn. If you're passionate about helping this incredible province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment, and enhancing quality of life for Albertans and their communities by working with businesses throughout the province, we capitalize on Alberta's breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, year-round.

Get inspired - https://www.youtube.com/watch?v=SoaFC-LyK68 come and be a part of this amazing organization.

Location - Calgary

Position Overview

The Specialist, reporting to the Director of Stakeholder Relations and Communications, collaborates with Travel Alberta leaders and stakeholders to support the organization's objectives and manage multiple types of communications and corporate events. They engage key stakeholders, work collaboratively with Travel Alberta team members, government officials, and research and develop materials for various audiences, including Travel Alberta senior leadership, industry professionals, government officials, and Indigenous partners. The Specialist ensures all materials align with corporate brand guidelines and enhances Travel Alberta's brand and messaging and supports communication planning and strategies.

Additionally, the Specialist is skilled in writing for multiple audiences and creates presentations, plans, and strategies to ensure Senior Leadership and government officials, as required, are properly briefed and informed on key activities and issues impacting tourism. Facilitating stakeholder engagement, maintaining corporate reputation, and elevating team member engagement are also important responsibilities of the position. The Specialist also develops and implements strategic products, such as engagement plans for events, announcements, briefing notes, corporate reporting documentation, input into Government of Alberta, and internal project and change management products.

The Specialist also manages all logistics for corporate and senior leadership events, including agenda development, vendor selection, budget management, and event proposals. They source information and create presentation and briefing materials for Travel Alberta and department representatives as needed.

Core Accountabilities & Responsibilities

Communication, Strategy Development and Execution

Prepares corporate reports, briefing notes, and supporting documentation, including key messages and briefing notes for meetings and presentations.

Supports development and implementation of comprehensive communication plans to support organizational goals.

Ensure consistent messaging across all communication channels.

Researches, produces reports, correspondence, executive/board briefing notes, planning documentation, and responses to shareholder/stakeholder inquiries.

Working closely with the leadership team, develops and implements stakeholder engagement plans and communication plans to advance organizational goals.

Supports organizational departments with key messaging, briefing documentation, and communications advice when required.

Event Planning and Management

Manages all logistical needs and management of event site details by providing comprehensive plans, schedules, documentation, and communication across all involved departments.

Leads contract management of supplier services, including venues, catering, AV, and security/hosting services for each event.

Has a strong understanding of relevant technology to manage the technical aspects of both virtual and in-person events.

Develops and manages budgets, invoicing, and reporting on metrics of success.

Provides direction and input on the continuous improvement of the events delivered by measuring past successes, identifying best practices, and proposing new ideas to expand the event's potential.

Stakeholder Engagement

Identifies and builds relationships with key corporate stakeholders (tourism operators, industry associations, destination marketing organizations, Indigenous communities, governments, etc.).

Develops and maintains a strong understanding and cultural awareness of the nuances and practices when engaging with Indigenous Peoples and communities.

Engages with Destination Development Team, including Indigenous Relations team members, on the design, execution, and implementation of Travel Alberta's Indigenous relations engagement initiatives, programs, and activities in partnership with Indigenous Tourism Alberta.

Listens and thoughtfully incorporates stakeholder viewpoints into communication products to ensure stakeholders feel heard and their needs are reflected.

Identifies opportunities for new outreach initiatives and activities to support engagement and communicate Travel Alberta's relevance to its stakeholders and shareholder.

Content Creation and Management

Creates and manages stakeholder-related communications material, speaking notes, briefing notes, briefing binders, event itineraries, etc.

Create news release copy, quotes from senior leadership, and manages shareholder needs for ministerial and other media events.

Oversees content creation for presentations and develops speaking notes, run-of-shows, internal and external key messages, and briefing materials.

Required Education and Qualifications

Bachelor's degree in communications, Journalism, Business, Political Science, or related discipline.

An equivalent combination of education and experience may be considered.

Minimum of five years in corporate communications, government policy, or similar role.

Strong written and verbal communication skills, with experience in writing for various audiences and styles (e.g., press releases, speaking notes, issues briefs, corporate reports, website copy, blog stories, policy documents, and government submissions).

Experience managing social media accounts, creating content, and developing and implementing social media strategies.

Experience developing and maintaining brand guidelines to ensure consistency in communications and materials.

Familiarity with government departments/agencies and knowledge of the Alberta tourism industry and Travel Alberta's role.

Experience building and maintaining professional relationships with internal and external stakeholders, planning and implementing stakeholder engagement activities and events (e.g., open houses, town halls, conferences, media events, virtual forums).

Experience in project management, including managing contractors and budgets, and evaluating strategy implementation using analytics against KPIs.

Ability to deliver high-quality work under tight deadlines and pressure situations, with strong planning, organizational, and critical thinking skills.

Versatile, responsive, and results-oriented, with a high aptitude for managing and solving tactical issues.

Calm, composed, and organized, with the ability to see the big picture and plan future initiatives.

Creativity and enthusiasm for innovation and finding improved ways of working and engaging.

Comfortable joining a small team committed to elevating Travel Alberta's reputation with key stakeholders and partners.

Valid driver's license and good driving record, with willingness to travel domestically and internationally if required.

Experience working with government departments and knowledge of the Alberta tourism industry are assets.

• We kindly thank you agency partner, we will NOT require support to fill this role. We kindly request no phone calls nor emails.