Director of Organic Growth and Field Marketing

Mini Mall Storage Properties has experienced rapid growth since beginning operations in 2020, and our momentum shows no signs of slowing as we continue acquiring storage facilities across North America. We are dedicated to making storage simple, accessible, and convenient for all of life’s transitions and treasures, while staying focused on leading the industry and challenging traditional norms.

Our mission is to deliver the Mini Mall Experience in everything that we do, with a strong focus on our Service, Brand, and Employee Experiences. Our team’s dedication is what enables us to deliver an exceptional service experience to our customers – both internal and external, uphold a high level of brand consistency, and foster a workplace culture of innovation, inclusion, and collaboration.

Guided by our values of integrity, grit, customer focus, community, and safety and security, our goal is to work together to create a company where everyone is motivated to contribute to our shared mission. We are looking for someone to help us continue to redefine the self-storage industry, build lasting relationships with the communities we serve, and set new standards for our business.

Join us in shaping the future of self-storage as we expand across North America, and create long-lasting, meaningful careers.

The Director of Organic Growth and Field Marketing is pivotal in overseeing organic demand generation, SEO performance, local search optimization, and store-level marketing tactics and results. You will grow and lead a high-performing team to build data-driven organic and store-level marketing strategies that optimize performance and fuel sustainable growth across every individual store location.

WHAT WILL YOU DO?

• Develop and own the organic growth marketing strategy to drive traffic, leads, and rentals, including activities such as blog content, backlinking strategy, market research, and competitive analysis.
• Analyze campaign performance, uncover insights, execute on tactics, and refine strategies to improve performance and scalability across all of Mini Mall’s self-storage locations
• Leverage customer feedback, behavioural, data and competitor insights to refine organic and customer retention marketing efforts
• Develop and lead field marketing strategies that support revenue growth, focusing on high-impact regional and vertical-specific campaigns.
• Collaborate with the operations, asset management, and channel teams to implement joint go-to-market (GTM) campaigns, using field activities to support lead creation and positive customer experiences
• Ensure that local events and sponsorships effectively drive leads and community awareness and are aligned with business goals
• Partner with operations, asset management, and leadership teams on the overall needs, while actively recommending strategy, tactics, focus, approach, and expected results for local initiatives
• Build on specific content and e-commerce deliverables to increase organic traffic and leads while exploring new SEO opportunities
• Develop and refine performance metrics focusing on organic leads and customer retention
• Lead and mentor a marketing team, fostering a culture of innovation, accountability and results
• Prepare regular executive-level reports on marketing effectiveness, weekly progress, top performance highlights, and revenue contribution
  
  
  

WHAT WILL YOU NEED?

• Diploma or bachelor’s degree in marketing or similar field
• 10+ years of experience in digital marketing or relevant field
• Proven experience leading and scaling field marketing strategies that directly impact lead generation
• Experience in building organic marketing strategies
• Experience with SEO management tools
• Strong leadership skills, the ability to motivate and inspire a team of marketing professionals
  
  
  

WHAT DO WE OFFER?

• We live and breathe our core values. We make a difference and have a positive impact on people. We act responsibility and hold ourselves, and each other, accountable. We are a community with a shared ambition to unify our teams and customers. We act deliberately, and always with integrity and compassion.
• With the support from your teammates and senior leadership, you will be empowered to do things differently, grow personally and professionally, and bring your whole self to work. There's no limit to the impact you can make.
• We provide a competitive compensation package comprised of a group benefits plan, GRSP matching program, and discretionary bonus program.
• We are committed to a safety-first work environment.
  
  
  

What makes us different makes us stronger. We strive to ensure Mini Mall Storage Properties is a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be — and bring — their best. We're committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable, and free of discrimination and harassment. Should you require accommodation to participate fully in the recruitment process, please email [email protected].

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