Trade Marketing Coordinator
Holt Renfrew
Date: 12 hours ago
City: Toronto, ON
Contract type: Full time
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Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day.
A job at Holt Renfrew offers a competitive total compensation, a generous employee discount, pension, and health & dental benefits, tuition assistance, and continuous learning and development.
The Coordinator, Trade Marketing supports the Trade Marketing leaders across a range of commodities (e.g. Ready to Wear, Accessories, Leased, Cosmetics, etc.) and areas (e.g. Promotions/Sale, Pop-Ups, Vendor Programs, etc) in all aspects of marketing the divisional vendor marketing programs to deliver on divisional sales targets: owned and paid digital, visual, experiential (Pop-up/Events) and promotions/sale from programming, tracking, briefing, facilitating approvals, to budget and post-mortem reconciliation. This role works cross-functionally across marketing, creative, merchant and store teams to ensure all aspects of vendor marketing programs are delivered with excellence and on time to our stores.
Specific responsibilities include (but are not limited to) the following:
A job at Holt Renfrew offers a competitive total compensation, a generous employee discount, pension, and health & dental benefits, tuition assistance, and continuous learning and development.
The Coordinator, Trade Marketing supports the Trade Marketing leaders across a range of commodities (e.g. Ready to Wear, Accessories, Leased, Cosmetics, etc.) and areas (e.g. Promotions/Sale, Pop-Ups, Vendor Programs, etc) in all aspects of marketing the divisional vendor marketing programs to deliver on divisional sales targets: owned and paid digital, visual, experiential (Pop-up/Events) and promotions/sale from programming, tracking, briefing, facilitating approvals, to budget and post-mortem reconciliation. This role works cross-functionally across marketing, creative, merchant and store teams to ensure all aspects of vendor marketing programs are delivered with excellence and on time to our stores.
Specific responsibilities include (but are not limited to) the following:
- Support the Trade Marketing team in preparing all marketing briefs for program activations: Digital, Campaign, Visual, Trend stories, CRM programs, Paid Media, Website, Promotions/Sale and Pop-Ups
- Manage vendor/ merchant program approvals
- Makes day-to-day decisions on how to administer and communicate programs within established framework of existing program. Suggest updates to programs, troubleshoot, and implement enhancements working with creative / vendor, with major changes approved by Manager. Manages timely communication of programs to relevant internal teams and vendor partners; preparation of post-mortem program recaps
- Work directly with merchants and vendors for program approvals – always ensuring Holts POV is prioritized while providing recommendations on how best to leverage vendor assets.
- Partner with key stakeholders (Buying, Stores, Planning, Legal, IT, Marketing, Visual etc.) to understand and develop promotional opportunities as well as targeted CRM initiatives to help design and execute data driven campaigns (promotional, vendor lead, etc) intended to acquire, retain and reactivate customers
- Manages work-backs internally (Creative/Visual/CRM/Legal/Store) to ensure timely execution of programs to support new arrivals/launches/programs/sale and promotional campaigns
- Manage all calendar inputs – tracking weekly/monthly/seasonal priorities from all merchants as well as Sale/Promo ensuring deliveries match programs in-season – feeding weekly/monthly/seasonal program execution
- Quant sheet development: Editorial - drive sales tracking and program effectiveness, Visual and PR Seasonal Programs and Own Bought Pop-Ups - Facilitate priorities across the Trade and Visual Teams for a singular view
- Partner with all teams (CRM, Brand Marketing, Stores, Merchants etc) on program post mortem analysis, gathering insights around sales performance, activations, redemptions and category performance across channels.
- Drive the achievement of COOP and Expense goals work with vendors to maximize their COOP investments and partner with internal teams (Media/Visual/Store/etc) to maximize program budgets, optimizing expenses.
- Makes recommendations on program enhancements, packages and adjustments within budget parameters; manages timelines for efficient COOP collection.
- On a continuous basis, update team budget trackers/Leads accruals process for timely accounting of expenses / COOP; providing monthly recap to Finance/DVP
- Manages the vendor selling events and activations calendar – Leads the coordination of all Beauty eventing in partnership with the Marketing manager, merchant team, store teams (Events/CSMs) and SSC events team for seamless execution (Cosmetics only)
- Make recommendations to the vendor and store marketing teams on program live dates and how to improve events and processes
- Post-Secondary degree or diploma in marketing or related discipline
- Minimum 2 years of experience – project management, events, marketing
- Excellent project management skills to prioritize projects and balance the needs of multiple stakeholders.
- Demonstrate strength in negotiating with internal teams and vendors to ensure projects are completed within scope and on budget
- Strong communication skills to ensure accurate information is captured on all program documents/ calendars and is cascaded to the appropriate internal/external teams.
- Ability to work cross-functionally in a matrixed environment
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