Consumer Research Insights Analyst

Work location:

Home Office 1303 Yonge St

City:

Toronto

What you will do:

You will provide administrative and analytical support to the Research & Insights team.

This is a hybrid position (3 days in the office per week). Office location is 1303 Yonge Street, Toronto.

Key Responsibilities

• Help the team develop, socialize, and champion relevant guest insights across the Cineplex ecosystem, including Theatrical and LBE (Location Based Entertainment – The Rec Room and Playdium), based on both ongoing studies and ad-hoc research.
• Assist in managing the customer satisfaction measurement programs (Voice of the Guest) and other on-going tracking studies, such as brand tracking.
• Assist with connecting multiple sources of data (such as survey responses and transactional data) to analyze and develop holistic insights about the guest experience and opportunity areas.
• Assist in developing, maintaining, and improving monthly reporting to provide timely and relevant guest satisfaction updates and opportunities to our Theatrical and LBE business units.
• Support with ad-hoc quantitative and qualitative research studies, working with the team to support strategic decision making including providing task management, execution, and methodological recommendations to help with research planning and analysis.
• Assist the team with analyzing and socializing broader consumer trends within the environment, gathering information from multiple sources including our social listening tool, trend reports, etc.
  
  

Education & Certification

• University/College degree in Business, Analytics, Management, Social Sciences or related discipline.
  
  

Experience

• A minimum of 1 to 2 years within the Market Research industry with responsibility for handling complex projects from inception to completion.
  
  

Knowledge, Skills And Abilities

• A passion for conducting consumer research, analyzing data, and uncovering insights that help inform business decisions and strategy.
• Ability to proactively identify customer and brand needs, synthesize data and effectively communicate research findings across the organization that will be incorporated into overall business and marketing strategy.
• Strong skills with data visualization and data reporting in software such as Excel and PowerPoint.
• Proficiency in research tools such as Qualtrics or Alida is an asset.
• Ability to present relevant insights to a range of stakeholders, including Senior Management.
• Comfortable managing and enhancing research vendor relationships.
• The ability to interact in a fast-paced environment with a high level of professionalism, remaining flexible, proactive, and resourceful.
• Strong interest in taking a hands-on role with senior members of the team. Excitement to be included in decision-making and thought leadership in the organization.
• Ability to understand and appreciate research findings. Comfortable interpreting data analyses and writing reports.
• Display excellent abilities to communicate with colleagues about progress of project goals, as well as to predict and respond to roadblocks.
  
  

Inclusion & Diversity

Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.

Accessibility

We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment oporunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at [email protected].

While we appreciate all interest, only those candidates selected for an interview will be contacted.