SEM Analytics

Position Title- SEM Analytics

Location- Canada, Remote

Job Summary:

Responsible for handling a business's organic and paid campaigns to increase traffic and exposure in search engines like Google. Manage the HP Commercial Online activities and promote the HP Business Club to optimize paid search campaigns (Performance Max) across platforms (Google Ads, Bing Ads, etc.). Analyze campaign performance data and provide actionable insights. Create and test ad copy and landing pages. Monitor industry trends and competitor activities, manage budgets and forecast ROI for SEM initiatives, collaborate with cross-functional teams to align SEM efforts with overall marketing strategy. Handle Google Merchant Center and Feed optimization.

Years of experience needed 1–4

Technical Skills:

• Google Analytics / Google Ads


• English and French Language


• Working with tables in SQL


• Database management


• Excellent problem-solving skills


• High level of attention to detail

Certifications Needed:

Bachelor’s degree in business, finance, economics, or related field

About Mphasis

Mphasis applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis’ Front2Back Transformation approach. Front2Back uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2TM=1) digital experience to clients and their end customers. Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients.

Deputation Location : CA~Toronto~Toronto