Travel Media Manager

Travel Media Manager 

Location: Hybrid (2 days remote, 3 in-office) 

Reports to: Executive Director, Destination Stewardship 

Application Deadline: Open until Suitable Candidate is Found

About Explore Edmonton 

We are Edmonton’s Destination Management and Marketing Organization (DMMO), proudly promoting our city as a year-round destination to visit, work, and play. In addition to marketing Edmonton, we manage two award-winning venues—the Edmonton Convention Centre and Edmonton EXPO Centre—giving us a unique edge in attracting major events and boosting economic impact. 

Our work helps shape Edmonton’s story, strengthen its visitor economy, and enhance the quality of life for Edmontonians. As part of our Destination Development & Marketing Group, we drive sustainable visitation and partner with local businesses, festivals, and experience providers to develop offerings that are authentically Edmonton. 

About the Role 

Explore Edmonton is seeking a Travel Media Manager to lead our earned media strategy across regional, national, and international markets. You'll work with media, influencers, and industry partners to promote Edmonton’s tourism experiences, build compelling narratives, and drive media coverage that supports our visitor economy goals. 

What you will do: 

• Develop and implement travel media strategies and media relations plans. 
• Write and distribute press releases and pitches; manage reactive media requests. 
• Curate and maintain targeted media lists; update Edmonton’s TravMedia profile. 
• Align with social and content teams to share influencer and user-generated content. 
• Plan and host media visits, including itineraries, logistics, and on-site hosting. 
• Collaborate with partners like Travel Alberta, Destination Canada, EIA, and others. 
• Lead FAM tours and oversee media gifting and visit logistics. 
• Attend marketplaces, pitch desksides, and foster strong media relationships. 
• Manage travel media budgets, reporting, and program evaluation. 
• Support international marketing initiatives and product development for export-ready experiences. 
• Use tools like Agility PR for scoring and archiving coverage. 

What You Bring 

• Degree in Communications, PR, Marketing, or Tourism (advanced degree an asset). 
• 3–5 years in media relations or public relations in tourism or a related field. 
• Strong experience with FAM tours, media events, and influencer engagement. 
• Knowledge of Edmonton's tourism products and global travel trends. 
• Proficient in Travefy, TravMedia, and social media platforms. 
• Excellent writing, organizational, and interpersonal skills. 
• Strategic thinker with the ability to manage budgets and meet deadlines. 
• Willingness to travel and work flexible hours. 

Why Join Us? 

Be part of a passionate team dedicated to showcasing Edmonton to the world. We offer a collaborative, inclusive workplace that celebrates diversity and innovation. 

Apply Now 

Send your cover letter and resume to us. Position will remain open until a suitable candidate is found.

Explore Edmonton is committed to fostering a diverse and inclusive workplace that reflects the city we proudly represent.