Manager, Brand Marketing

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Role Mandate:

The Manager, Brand Marketing role focuses on executional excellence for marketing campaigns and

brand innovation. This role is a key collaborator across multiple stakeholder groups (e.g.,

internal/external Agency and Media counterparts), to ensure seamless delivery of marketing plans and programs that support the brand’s objectives and KPIs. They leverage their proximity to campaign-level strategy and campaign execution to inform best practices for the broader marketing organization

Core Responsibilities:

• Campaign/Program Strategy: Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings and uses these insights to inform the campaign strategy and brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign
• Campaign Planning: Manages the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including managing review cycles with senior decision-makers and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectives
• Campaign Execution: Leads campaign execution; acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Division/Merchant teams, or local store operations
• Control Brand Programs: Supports the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team
• Optimization, Innovation & Best Practices: Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, facilitating post-mortem discussions, documenting learnings, and briefing Director/Sr. Director on the learnings to share throughout the marketing organization
  
  

Outcomes & KPIs:

• Campaign ROI
• Campaigns delivered on-time and on-budget
• Achievement of campaign objectives (e.g., sales, customer acquisition/expansion
  
  

Key Skills & Capabilities:

• Marketing communication
• Campaign development & execution
• Developing marketing insights from data & analytics
• Budget management
• Project management
  
  

Experience:

• Experienced in campaign planning & execution
• 3-5 years of experience
  
  

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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