SEO Digital Marketing Specialist

About Faber

Faber is a construction tech company that uses an app-based platform to directly connect construction companies to local workers looking for temporary or full-time work. We are passionate about providing a more transparent, reliable, and accountable way for both employers and employees to connect with each other, and are driven by the goal of creating a more connected workforce.

About The Role

Reporting directly to the Chief Executive Officer, you will have the opportunity to lead online marketing and social media campaigns to enhance Faber's online presence. You will manage our social media accounts, be responsible for Google Ads to direct users to our app, and execute email and LinkedIn marketing campaigns. You will be relied on to create engaging content the resonates with our audience and boosts brand awareness. This is a part-time position, and will be expected to work 20-25 hours per week.

Responsibilities

• Manage Google Ad campaigns, create bidding strategies, and implement SEO strategies to boost brand content
• Plan and run social media marketing campaigns with intention of creating brand awareness and driving traffic to our app
• Manage Faber's LinkedIn, Instagram, TikTok and other social media accounts
• Create and maintain a content calendar for social media posts, tailoring content for each platform's audience
• Engage with social media audiences through direct messages, comments, and posts
• Produce visual content, including photos, videos, and graphic designs to be used on Faber's social media
• Analyze social media trends relevant to the local construction industry and produce content that aligns with trends
• Implement SEO best practices to our online presence to improve search rankings
  
  
  

Skills And Requirements

• Experience in digital marketing and social media account management with a growing company
• Experience using Google Ads/AdWords, creating bidding strategies, and creating SEO keywords
• Understanding of Vancouver's construction industry
• Proficiency on digital marketing content creation tools (ie. Canva)
• Strong understanding of top social media platforms (LinkedIn, Instagram, TikTok)
• Experience leading social media campaigns and generating high amounts of views and engagement
• Ability to collaborate and flexibility in approach to working with a team
• Proficiency in photography and videography (bonus points for owning your own equipment)
• Desire to continue developing as a digital marketing specialist
  
  
  

Final Thoughts

We believe in diversity of thought and experience. In keeping with this belief, we do not discriminate on any basis. We encourage all qualified candidates to apply. Should you require any accommodation or have questions, please let us know.

While we welcome all applications, we will only respond directly to those who are short-listed for a role. Thanks in advance for your understanding and wishing you all the best in your career journey.