Senior Product Manager

Synopsis of the Role

As a Senior Product Manager at Equifax Canada, you will focus on the development and implementation of the strategic plan for a Cloud Native B2B Data and Insights business with close relationships to the market for awareness of market needs. The role is responsible for maximizing the growth opportunities within the Consumer Line of Business via a strong and comprehensive product portfolio strategy developed from proactive market engagement and leveraging the competitive advantages of our technology platform/capabilities. The Senior Product Manager is responsible for developing and executing on strategic product plans that will support full life-cycle product management including strategic direction, revenue and profitability performance and new product innovation leadership. Other key responsibilities include understanding and influencing company strategic direction, direct engagement with the marketplace to gather high quality voice of customer and voice of market, and executing on a long-term product portfolio strategy, inclusive of promotions, pricing and channel management.

What You’ll Do

• Market Opportunity Assessment - Own overall Market & Customer Understanding for product and product lines managed and articulate the product vision, ensuring alignment with strategy and goals; Perform segmentation, market sizing, and competitive analysis to identify market opportunities; Lead market validation (voice of customer, customer advisory boards, etc.)
• Product Definition - Lead identification and drive prioritization of opportunities for, and manage development of, strategic partnerships & advise on buy, build, or partner approach; Definition of elements required to meet market needs and commercial viability; Lead development of commercial model and packaging discussions
• Product Strategy & Planning - Create the business case for new product concepts and pitch concepts; Define the product roadmap used in product strategy and planning sessions across the Product Delivery Value Stream; Drive cross functional activities related to positioning, pricing, and promotion across distribution channels (collaboration with Marketing & D&A)
• Product Delivery & Launch - Lead descriptions and requirement definition for product development; Understand product trade-offs and drive alignment; Manage market feedback efforts to drive product direction; Lead efforts to prepare for and support product release; Monitor post launch, consult with product marketing and provide input to adjust/improve to ensure success
• Growth & Portfolio Management - Drive product engagement and satisfaction and manage the product’s performance including attainment of revenue and margin objectives; Assess monitored product adoption and usage and engage in the collection of customer feedback; Collect, analyze and interpret data to reach conclusions and/or present insights and findings to drive product development and lifecycle management decisions including enhancements and sunsetting
  
  

What Experience You Need

• Bachelor's degree in a related discipline strongly preferred; equivalent experience may be considered; Product Management certifications is a plus
• 7-10 years of related product management experience in a product-led organization required, as is experience leading in a Product Management environment in Technology, Financial Services or Data & Analytics
• Exposure to cloud-based products and services, demonstrating an understanding of cloud architecture, infrastructure, and deployment models strongly desired
• Experience writing detailed product requirements is fundamental and required and must demonstrate a solid understanding of product design, commercial model and packaging discussions
• Demonstrated ability to lead efforts in a highly matrixed environment
• Team lead experience or demonstrated capabilities strongly desired
• Experience in Product tools required (Aha, JIRA, Figma)
• Experience demonstrating Design Thinking for innovation is a plus (Use creative design thinking to develop innovative business solutions. Apply creative and analytical tools to develop real solutions for real needs, including personas, empathy mapping, prototyping and iteration models.
• Possesses a deep understanding of customer needs through market and industry research and analysis of competitors
• Can use strong knowledge of competitive landscape to anticipate, articulate and drive high-potential opportunities that demonstrate competitive advantage
• Is capable of setting the vision and ensure its alignment with strategy and goals
• Interact with key decisions-makers within own function and across related functions to successfully navigate Equifax’ organization
• Has managed executional rigor to deliver product efforts on time to meet market demands
  
  

What Could Set You Apart

• Experience with Credit Bureau data
• Adjudication strategies, development and risk management with the Auto vertical