Manager, Field Marketing (12-month Contract)

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Department Overview

This is an unparalleled opportunity to join a winning global organization that understands the importance of Canadian, regional and local relevance. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning collaborative culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.

Duties

• Grow profitable sales, guest counts and market share in Eastern Canada through marketing alignment with the regional business strategy
• Support development and execution of the national marketing plan
• Understands provincial nuances in Canada and able to identify opportunities and threats
• Manage the Regional Owner Operator Marketing Forum structure, process, and communication planning. Contribute the same with the National Marketing Forum
• Manage the regional agency relationship and performance
• Approve regional creative from our Agency partners

Relationship Building

• Directly manages two marketing team members
• Ability to understand the democratic environment in which we operate with our Franchise Owners
• Builds relationships, credibility and respect with all internal and external stakeholders
• Work with the NMF/RMF (elected representatives that represent geographical areas) to vote on our plans
• Ability to be an advocate to our Franchise Owners and influence and guide decisions as needed
• Ability to influence and persuade to attain buy in

Acts in a professional and analytical manner and understands formal meeting conduct

Strategy

• Gathers (with the assistance of the research and analysis group), analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations and Franchise Owners make informed and confident decisions.
• Interprets and evaluates information related to consumer insights, sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.
• Offers advice and counsel to ensure that company, restaurants and RMF’s financial resources are used effectively.

Qualifications

• 5-7 years of Marketing Experience in brand
• Creative and strategic marketer - able to think outside the box and lead the team to do the same
• Exceptional people leadership, professional ethical standards
• Strong financial acumen and analytical mindset
• Strong presentation delivery skills; with the ability to present to large groups
• Previous experience managing a team or having direct reports
• Experience managing large marketing budgets
• Multi-unit experience within a retail Franchise network, considered a nice to have
• An undergraduate degree with a business, commerce or marketing focus
• Advertising Certificate or Program would be considered a nice to have
• Ability to travel up to 20% within Canada

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.