COMMUNICATIONS SPECIALIST, HEALTH

WHO WE ARE
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

THE ROLE IN A NUTSHELL

WHO WE ARE

When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

• We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
  
  We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.
  
  Our mission is to create better health for all Canadians, and we know that starts with our employees.
  
  THE ROLE IN A NUTSHELL
  
  Reporting to the Strategy and Revenue Operations Manager, the Health Communications Specialist will play a pivotal role in ensuring clear, consistent, and impactful client and member communication across GreenShield’s Health Line of Business (LOB). You’ll focus on crafting and executing strategic communication material for both internal and external stakeholders. The role will work closely with the Product and Data Team to support product launches and updates for Health stakeholders support, communications activities for member, employer, provider and internal stakeholders, including newsletters.
• Support the Account Management and Business Development teams with various client communications and client facing sales tools.
• Develop and implement client/advisor facing communications, campaigns and strategies for product/initiative launches, and monitor their success.
• Develop and implement client/advisor facing communications, campaigns and strategies to drive product utilization
• Review and approve product documentation, including product guides, one-pagers, and promotional materials, to ensure consistency with Health objectives.
• Support the Product and Data team on quarterly product training. Provide the training team and/or Contact Centre with the required information to update the necessary assets, templates and training material.
• Tailor communication strategies for product launches and changes, ensuring Health stakeholders are informed, aligned, and prepared.
• Develop and execute client-focused communication strategies.
• Draft and deliver materials for new client implementations.
• Support client and advisor communication campaigns by tracking engagement and ensuring alignment with Health needs.
• Help address client relations issues related to products or system challenges through clear and timely messaging
• Create and distribute internal and external updates, newsletters, and training materials to ensure stakeholders are informed and aligned changes and updates.
• Act as the connection point between the Health Communication team and other departments to align initiatives and priorities (e.g. Corporate Communications), promoting a unified One GreenShield culture.
• Maintain and update the communication calendar to track project timelines and deliverables.
• Support onboarding and effective use of communication tools (e.g., SharePoint, Poppulo).
• Act as the voice of the Health LOB providing input to the Product and Data Team. Actively contribute as a core member of the product project team, providing insight and guidance from the Health perspective.
• Continuously refine communication processes to improve efficiency and stakeholder satisfaction.

WHO WE’RE LOOKING FOR

We’re not looking for just anyone. We’re looking for a unique individual with a big brain and a big heart who wants to help us create better health for all Canadians.

• University Degree or College Diploma Communications, Marketing, Business, or a related field
• 3–5 years of experience in corporate communications, preferably within the Insurance or Health services industry.
• Strong written and verbal communication skills with a focus on clarity and audience engagement.
• Experience crafting strategic communication plans and materials for diverse stakeholders.
• Knowledge of change management principles and communication strategies.
• Proficiency in communication tools and platforms (e.g., SharePoint, Poppulo)
• Exceptional organizational skills with the ability to manage multiple priorities and meet deadlines.
• Collaborative mindset with strong interpersonal skills to engage cross-functional teams and stakeholders.
• Proven ability to influence stakeholders and drive alignment on communication strategies and initiatives.
• Excellent analytical, and interpersonal skills with the ability to work independently and in a collaborative team environment
• Familiarity with Health products and services (EFAP, Telemedicine, Digital Pharmacy).
• Experience working in a fast-paced, change-driven environment.
• Self-motivated with the ability to manage multiple tasks and meet challenging goals.

• Knowledge of communication metrics and data-driven improvement strategies.
  
  THE NICE TO HAVES
• Proficiency in both English and French.
• Project management experience
  
  THE CULTURE
  We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.
  
  Where your growth means our growth.
  Where your voice is heard and valued.
  Where your work has purpose. And purpose matters.
  
  We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.
  
  Take a minute to get to know us better by clicking here to watch our short video.
  
  Here’s to Better Health for All!

THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All!

A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through [email protected]. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).