Vice President, Growth & Distribution
Yorktown Search Partners
Date: 3 weeks ago
City: Toronto, ON
Contract type: Full time
Position Title: Vice President, Growth & Distribution
Location: Remote / Hybrid
Reports To: Managing Director
Compensation: Market-driven deferred salary, performance-linked incentives, and equity participation
Search Mandate: Yorktown Search Partners is conducting a confidential executive search on behalf of a high-growth digital media and investment platform.
Role Overview
Yorktown Search Partners has been retained to identify a Vice President of Growth & Distribution for a confidential client scaling a portfolio of owned and operated digital media brands. These include fast-growing newsletters, video-first content properties, and niche verticals with robust monetization potential.
This role is ideal for a performance-obsessed growth leader with strong commercial acumen and deep expertise across digital marketing, audience development, and monetization. You will architect and execute the company's go-to-market and distribution strategy, driving audience scale, revenue growth, and cross-platform brand presence.
Compensation includes a market-driven deferred salary, equity participation, and performance-based incentives aligned with firm-wide value creation.
Key Responsibilities
Growth Strategy & Execution
This opportunity includes a market-driven deferred salary, alongside equity participation and platform-wide performance upside. The structure is designed to reward strategic execution, audience growth, and long-term value creation. You'll be positioned as a key contributor in the platforms expansion, with significant influence on monetization strategy and visibility across the investment portfolio.
Application Process
All applications will be treated confidentially. Interested candidates should submit a resume and a brief letter of interest to Yorktown Search Partners, referencing the confidential VP, Growth & Distribution mandate. Only shortlisted applicants will be contacted.
Location: Remote / Hybrid
Reports To: Managing Director
Compensation: Market-driven deferred salary, performance-linked incentives, and equity participation
Search Mandate: Yorktown Search Partners is conducting a confidential executive search on behalf of a high-growth digital media and investment platform.
Role Overview
Yorktown Search Partners has been retained to identify a Vice President of Growth & Distribution for a confidential client scaling a portfolio of owned and operated digital media brands. These include fast-growing newsletters, video-first content properties, and niche verticals with robust monetization potential.
This role is ideal for a performance-obsessed growth leader with strong commercial acumen and deep expertise across digital marketing, audience development, and monetization. You will architect and execute the company's go-to-market and distribution strategy, driving audience scale, revenue growth, and cross-platform brand presence.
Compensation includes a market-driven deferred salary, equity participation, and performance-based incentives aligned with firm-wide value creation.
Key Responsibilities
Growth Strategy & Execution
- Design and implement scalable audience growth strategies across SEO, paid acquisition, referral loops, and social engagement
- Optimize key metrics including CAC, LTV, conversion, retention, and subscriber growth
- Drive experimentation across marketing channels to identify scalable acquisition paths for each digital brand
- Build and scale partnerships with media networks, syndication platforms, affiliate programs, and sponsorship ecosystems
- Oversee monetization strategies including direct advertising, affiliate revenue, sponsorships, and e-commerce
- Leverage analytics to inform audience development, editorial planning, and monetization funnel design
- Work with editorial and content teams to align growth strategies with brand voice and audience needs
- Collaborate with product and data teams to build internal dashboards, optimize funnels, and test new initiatives
- Act as a growth thought partner to leadership and portfolio company operators, sharing best practices and growth insights
- 5-10 years of experience in growth marketing, digital media, or direct-to-consumer brand development
- Demonstrated ability to build and monetize audiences across email, video, social, or multi-platform channels
- Expertise in performance media platforms including Meta Ads, Google Ads, TikTok, YouTube, and programmatic tools
- Proficiency in analytics platforms, growth stack tools, and A/B testing frameworks
- Entrepreneurial, action-oriented mindset with the ability to thrive in a high-autonomy, high-expectation environment
- Experience in media, content, or commerce startups is a strong plus
This opportunity includes a market-driven deferred salary, alongside equity participation and platform-wide performance upside. The structure is designed to reward strategic execution, audience growth, and long-term value creation. You'll be positioned as a key contributor in the platforms expansion, with significant influence on monetization strategy and visibility across the investment portfolio.
Application Process
All applications will be treated confidentially. Interested candidates should submit a resume and a brief letter of interest to Yorktown Search Partners, referencing the confidential VP, Growth & Distribution mandate. Only shortlisted applicants will be contacted.
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