Account Manager
SinaLite
Date: 3 weeks ago
City: Markham, ON
Contract type: Full time
About Us
Willowpack is a fast-growing custom packaging printing company supporting CPG brands in the food and beverage industry. We help health-conscious brands bring their products to life with custom printed labels, pouches, boxes, and roll stock packaging—without the long lead times, high minimums, or complexity of traditional suppliers.
We’re on a mission to empower natural food brands with scalable and flexible packaging solutions that help them compete with industry giants. Our clients include trailblazing brands in natural snacks, functional beverages, plant-based foods, and more.
Key Responsibilities
Willowpack is a fast-growing custom packaging printing company supporting CPG brands in the food and beverage industry. We help health-conscious brands bring their products to life with custom printed labels, pouches, boxes, and roll stock packaging—without the long lead times, high minimums, or complexity of traditional suppliers.
We’re on a mission to empower natural food brands with scalable and flexible packaging solutions that help them compete with industry giants. Our clients include trailblazing brands in natural snacks, functional beverages, plant-based foods, and more.
Key Responsibilities
- Account Growth: Identify and capitalize on upselling and cross-selling opportunities across your assigned book of business.
- Relationship Management: Serve as the main point of contact for assigned clients, building long-term trust and partnership.
- Consultative Selling: Understand client needs, proactively recommend packaging solutions, and guide them through product expansions and new launches.
- Strategic Planning: Develop customized account strategies to increase packaging spend and order frequency.
- Sales Execution: Conduct regular check-ins via email, phone, and on-site visits to maintain strong engagement and identify growth triggers.
- Data-Driven Management: Utilize Salesforce to track activities, revenue growth, forecasts, and opportunities
- Cross-Functional Collaboration: Work with internal teams (i.e. manufacturing) to ensure seamless order execution and outstanding client experience.
- 2+ years of B2B account management or sales experience (packaging industry experience is a plus, but not required).
- Strong relationship management and communication skills.
- Strategic thinker with a consultative, client-first approach.
- Highly organized with strong attention to detail and follow-through.
- Comfortable with data-driven performance tracking and CRM usage (Salesforce experience preferred).
- Self-motivated, proactive, and energized by a fast-paced environment.
- Career Growth: Robust career path with a full development plan and the opportunity to grow in the organization (i.e. Senior Account Manager)
- Learning and Development: Ongoing sales training and skill development
- Supportive Culture: A positive and collaborative team that celebrates your wins and helps you achieve your goals.
- Benefits & Perks: We offer paid wellness days as well as excellent benefits coverage, including health, dental, vision!
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