Media Buyer (Meta and Google Ads)

About the role

This is a full-time role for a Media Buyer at TUFF Media. As a Media Buyer, you’ll be responsible for the hands-on execution and optimization of paid advertising campaigns across Meta and Google platforms. You’ll work closely with Digital Strategists to implement campaign strategies, manage budgets, launch creative, and optimize performance.

Responsibilities

• Campaign Setup & Execution – Launch, manage, and scale paid campaigns across Meta Ads Manager and Google Ads (Search, Performance Max, YouTube).
• Budget Management – Ensure efficient pacing of media spend while maximizing ROI and meeting client KPIs.
• Creative Deployment – Upload and organize creative assets, write ad copy variations, and ensure alignment with strategic direction.
• Optimization & Testing – Run weekly optimizations, audience tests, and creative iterations based on performance data.
• Reporting & Insights – Provide regular performance updates and insights to the Strategist team, flagging wins, trends, and areas needing attention.
• Platform Expertise – Stay ahead of updates in Google and Meta advertising platforms and apply best practices across client accounts.
• Problem Solving – Troubleshoot attribution, data, or performance issues quickly and effectively.
• Collaboration – Work directly with Digital Strategists and Designers to deliver exceptional outcomes for our clients.

Qualifications

• 2+ years of experience managing Meta and Google Ads (PPC) in an agency or eCommerce setting
• Strong understanding of conversion funnels, A/B testing, and campaign structuring
• Proven experience optimizing for ROAS, CPA, MER, and new customer acquisition
• Experience with eCommerce platforms (Shopify preferred)
• Familiarity with creative formats, copy variations, and audience testing
• Proficiency in using reporting tools (e.g., Google Analytics, Looker Studio, Meta Ads Manager)
• Excellent attention to detail and executional discipline
• Clear communicator who can collaborate with Strategists and Designers to execute feedback quickly
• Bonus: Experience with Klaviyo, Triple Whale, attribution tools, or UGC strategy is a plus

We take care of our teammates

This is a unique opportunity to join a rapidly growing startup. Taking care of our team on this journey is a priority. We offer:

• Hybrid
• Competitive Salary Compensation
• Unlimited Paid Vacation
• Extended Health Benefits
• Mission-driven workplace experience in a positive and supportive team culture
• Personal and Professional Growth Opportunities

Why Work at TUFF Media?

Purpose-Driven Work

Help grow entrepreneurial brands across North America and shape the future of DTC marketing.

Empowerment & Growth

Access the latest tools, expert support, and ongoing learning to grow both personally and professionally.

Collaborative Culture

Join a hybrid team built on trust, transparency, and connection—no matter where you work from.

Competitive Benefits

Enjoy a strong salary, unlimited vacation, and extended health coverage—we invest in our people.

Fast-Paced & Innovative

Thrive in a dynamic environment where you solve real challenges and stay ahead of industry trends.

Your Voice Matters

We value every idea. Contribute directly to strategy, innovation, and company growth.

Built to Scale

Join a growing agency with a clear mission. As we scale, so do your opportunities.

At TUFF, how we show up matters just as much as what we deliver. Our culture is grounded in:

Vulnerability – Be real, ask for help, and lead with courage. Trust starts with authenticity.

Ownership – Take full responsibility for your work and its outcomes. Step up, follow through, and lead with integrity.

Consistency – Deliver reliably, meet your commitments, and build trust through steady action.

Integrity – Say what you mean, do what you say. We earn trust by aligning words with actions.

Leadership – Lead from any seat. Take initiative, guide others, and raise the bar—regardless of role.

Engagement – Be present, curious, and committed. Every interaction is a chance to create impact.

Transparency – Share openly, especially when it’s hard. Clarity builds alignment and resilience.

Collective Ownership – When something drops, we rally. We solve together, not point fingers.

Perspective – Zoom out. We bring calm, proportion, and focus—even in chaos.

Emotional Reliability – Stay grounded under pressure. Be curious, not critical. Support over blame.

Please apply via the link. We thank all candidates for applying, however, only successful candidates will be contacted.