Marketing Analyst, Acquisition Strategy & Planning

American Express


Date: 1 day ago
City: Toronto, ON
Contract type: Full time

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

As a key member of the Acquisition team, you will lead the investment planning, forecasting and goal setting for the broader Acquisition Team. You will partner across the organization to identify and unlock new areas of acquisition growth and efficiency for our full product suite.

The ideal candidate has superior analytical skills, strong communication and project management skills, and a proven ability to think strategically, developing thoughtful recommendations that align with enterprise priorities. They will require strong collaboration skills, working in close partnership with Acquisition Channel Owners, Finance, Analytics Teams and Sales to drive results. Core responsibilities will include:

 Acquisition Forecasting & Planning
  • Coordination of our Investment Optimization and forecasting processes for the broader Acquisition team.
  • Supporting our planning cycle by completing analyses, adjusting acquisition levers and championing it with Acquisition/Finance teams.
  • Working closely with product/channel owners to identify opportunities for growth and efficiency.
  • Liaising closely with channel owners and Finance to ensure proper enablement of the Acquisition Team’s budget.
Deriving Data-Driven Insights
  • Leveraging data and analytics to develop insights that inform acquisition strategies and partnering with product/channel owners to bring these strategies to market.
  • Supporting our acquisition offer strategy and working closely with the full team on tracking, refining and optimizing.
  • Consistent results tracking, understanding the key drivers of acquisition performance and proactively identifying risks to the plan.
The successful candidate will meet the following qualifications:
  • Strong project management skills with a proven ability to take initiative.
  • Excellent relationship-building and collaboration skills across a diverse group of partners.
  • Strong analytical skills with the ability to turn data into insights and strategy.
  • Persistent focus on industry trends and other external factors helping guide strategy.
  • Superior written and verbal communication skills.
  • Microsoft Excel power user.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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