Product Marketing Manager

Since 2012, Rightsline has been revolutionizing rights and royalties management with its leading IP Commerce SaaS platform. Trusted by global innovators like Disney, Amazon, Spotify, and the NFL, our solutions empower rights holders to maximize portfolio value, reduce risk, and increase profitability. Serving industries from media and entertainment to life sciences, our scalable platform combines advanced analytics, business process outsourcing, and decades of expertise to tackle the most complex rights and royalties challenges.

With over 300 employees across multiple regions, including the United States, Canada, the United Kingdom, and India, Rightsline fosters a dynamic, collaborative environment where innovation thrives. We’re passionate about creating smarter solutions, encouraging personal growth, and celebrating creativity. Join a team that offers competitive benefits, a supportive workplace, and the opportunity to lead the future of intellectual property management.

Welcome to a world of less data entry and more data integrity. Welcome to the Rightsline reality!

The Position

Rightsline is looking for an experienced and growth oriented Product Marketing Manager to join the Product Organization. In this role, you will be responsible for creating Go-To-Market programs that effectively position the value of Rightsline and its products to solve the needs of target customers. You’ll work closely with both product management and customer facing organizations to help buyers buy (and sellers sell) our value.

We are looking for experienced product marketer to drive product messaging and GTM launches, and grow adoption for new products, modules, and features. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across sales, marketing, demand generation, and product to drive overall awareness of our products across Rightsline’s existing customer base and prospects.

Rightsline is a fast-paced and growing organization. As such, this role requires both strategic and planning skills as well as hands-on tactical execution (blogs, webinar outlines, video scripts, etc).

**We are looking to fill this role as hybrid in Toronto or as a remote position in North America**

What You Will Do

• Take ownership of end-to-end product marketing efforts for all of Rightsline’s products and solutions.
• Work with the Sales and Marketing team to develop impactful enablement resources and arm the team to better position ourselves in the market. Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs.
• Develop a deep understanding of Rightsline product features and capabilities and how that translates to solving our customers’ biggest pain points. You use that knowledge to define the audience and target customers for our solutions.
• Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more.
• Lead product launches and be a partner to the Product team, with a focus on getting results.
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories.
• Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market.
• Conduct ongoing competitive analysis and market research to inform product positioning, identify new opportunities, and ensure Rightsline maintains a clear competitive advantage.
  
  

What You Will Bring To The Role

• 5+ years of product marketing experience. Experience with B2B SaaS preferred.
• Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details.
• Thoughtful strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity.
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
• Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences.
• Experience leading product or feature launches autonomously as well as part of a team.
• Be Ambitious. You are eager to make an impact at Rightsline. You are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• Passion for technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
• Act as a team player. Product Marketers collaborate across the Marketing team and with basically every team at Rightsline. You are able to work with a range of disciplines to execute on your work
  
  

Compensation

• Competitive Compensation
• Health & Dental Benefits
• 401K / RRSP Match Program
  
  

The Rightsline Advantage

At Rightsline we encourage inclusiveness, purpose and innovation. We offer flexible work hours, birthdays off, alternating 4-day work weeks, one-time home office allowance, unlimited vacation time, team socials, happy hours and career progression in a high growth environment.

• Rightsline was the very 1st cloud-based rights and contract management platform, so we’re used to innovation. We’re also used to incredible growth if you’re into that sort of thing.
• You will become part of an amazing culture with a supportive executive team, smart colleagues who truly care, and a global team that’s been rocking this virtual collaboration thing since before anyone had ever heard the term COVID19.
• You’ll often hear “Yes, let’s try that!” and then have the chance to execute your ideas.
• You will grow more here than you would at any other company. That’s a promise.
• A People First Company - 4.2 rating on Glassdoor
  
  

Our 5 Stage Recruitment Process

• Review - We review applications and screen based on a variety of criteria
• Phone - Candidates will be screened via a quick 15 minutes phone chat to discuss the role opp
• Interview - We will conduct 2-3 stages of interviews via phone, Zoom or in person
• Task - Finalists will complete a small task to show off their skills (we pay for your time)
• Offer - We will make an offer to the candidate that we feel would excel most in the role.
• Please be advised that only those candidates selected for interviews will be contacted, and references will be requested for those candidates selected in the final interview stage.**
  
  

Equal Employment Opportunity

Rightsline is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work.

If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

Apply Today

If you want to join a company that strives for a mission, purpose and making an impact, we encourage you to apply today.