Analyst, Marketing

American Express


Date: 2 weeks ago
City: Toronto, ON
Contract type: Full time

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.


Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.


How will you make an impact in this role?


Within the ICS New Cardmember Acquisition team, the Lead Generation channel is critical for acquisition of some of the highest spending Small Business (SBS) and Corporate Card prospects. As a key member of the team, you will be responsible for the development and execution of a strategy to drive quality lead referrals via internal and external partnerships while focusing on strategic objectives to scale existing referral programs and identify new partnership models that have opportunity to scale.


This is a dynamic role providing an opportunity to lead and/or partner with a wide group of internal and external stakeholders to drive meaningful outcomes for our business. The ideal candidate will have a passion and knowledge for marketing as well as an entrepreneurial spirit.


Core responsibilities will include:
  • Management of the Partners Plus Referral Program - an incentive based referral program for premium commercial clients to refer their networks to American Express.
  • Execution of strategic marketing initiatives to scale the Partners Plus Program.
  • Partners with key stakeholders to optimize partner incentive structures in order to drive quality referrals at attractive ROIs
  • Champion operational excellence and compliant sales practices by providing tools such as training, scripting/talk tracks, and collateral.
  • Deliver capability enhancements to make it easier for partners to submit referrals, partnering with tech teams to gain their ongoing prioritization and partnership.
  • Understand the competitive commercial landscape and market trends, and how our strategies need to evolve to ensure marketplace advantage.
  • Partner with ICS Sales organization to optimize acquisition strategies across the channel.
  • Conduct data analysis and segmentation to optimize targeting and monitor downstream CM behaviors to ensure we are acquiring profitable audiences.

Preferred Qualifications:
  • Relevant experience in partner management and marketing.
  • Proven ability to drive tactical results in a dynamic and fast-paced environment.
  • Proactively and consistently demonstrates the value of partnering with American Express.
  • Demonstrated project management skills and the ability to seamlessly multi-task and reprioritize.
  • Proven ability to develop strong relationships and demonstrated tenacity to uncover new growth opportunities.
  • Team player who enjoys working in a fun, smart, fast-paced and dynamic environment.
  • Executive presence with ability to influence conversations and brings others along with data.
  • Outstanding presentation skills, both written and verbal with strong proficiency in Microsoft Excel, Word, and PowerPoint.
  • Knowledge of GCS products and/or sales practices preferred.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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