Media Strategist

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Media, part of Loblaw Companies Ltd., offers new ways to help companies more effectively reach their customers. We leverage our expertise in retail and media, using insights from online and our stores to deliver relevant messages to our customers. Our goal is to improve shopping experiences for Canadians and help them to Live Life Well.

Over the last 4 years the LM internal team has been creating an operating model that empowers Marketing teams to extract the MOST VALUE from their media strategies & investment while advancing our measurement discipline.

As we grow, we are seeking talented team members to join our team. Hopefully, you are as dedicated to success as we are. If you thrive on partnering with clients to deliver the best solutions possible, then we would definitely love to hear from you!

We’re all about inclusiveness, creativity and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.

If you would like to be part of this exciting team, apply today!

Role Mandate:

The Specialist, reporting to the Manager, will be responsible for assisting the team with 360 media planning, execution, and reporting of campaigns across a variety of internal consumer brands. A successful candidate will have excellent analytical, communication, and organization skills to manage, team processes, upkeep of documentation, and campaign reporting/trafficking. This individual will also support and collaborate in the development of Tier 2 and 3 media plans, ensuring high quality execution working with multi-functional teams. The candidate needs to be client-obsessed and a team player, ensuring our partners receive an exceptional level of service and attention to campaign optimizations. Come grow and learn with a team that values your growth and provides opportunities to explore marketing technology, media strategy, client service, and analytics.

Accountabilities:

• Support and/or lead the development and execution of media plans for Tier 3 and some Tier 2 marketing programs from brief to trafficking creative, to billing and post-campaign reporting in support of national and market-specific initiatives, including store-specific requests with external agency and vendor partners across all media channels.
• Lead the execution and campaign management of media plans through trafficking and reporting for all campaign initiatives across the team’s portfolio.
• Coordinate trafficking of creative assets for campaigns, in collaboration with the broader media team, internal and external creative partners, media agency and vendors.
• Collaborate with multiple teams from brand teams to Loblaw Agency with support in set up of 360 campaign strategy and executions.
• Research and analytics; reviewing Digital, Social and Search content performance and help in marking timely suggestion solutions to any issues
• Support ongoing financial record management via BCR, approving invoices for payment and creating purchase orders/scope of work documents.
• Oversee and maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions.
• Obtains all necessary approvals from internal stakeholders as needed.
• Proactively communicates with team leads, Internal and agency partners to adjust media strategies and plans to meet changing market and competitive conditions.
• Ensures timely completion and delivery of media marketing campaigns.
• Assists in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success.
• Develop knowledge and understanding of the marketplace landscape, competitive, industry trends and new technologies that impact media plans.
  
  

Core Competencies:

• Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
• The ability to ensure that the execution of tactics remains on brand and on target.
• Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
• Ability to innovate and think outside-of-the-box with willingness to always learn.
• Be team-orientated and have a passion for collaboration.
• An ability to move easily between strategy, plan development and ‘hands-on’ execution.
• Highly organized, able to prioritize multiple projects effectively.
• Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
• Exceptional communication and interpersonal skills.
• Strong project and people management skills.
• Strong Analytical Skills – able to understand metrics & measure results.
• Works well under pressure with a strong work ethic.
  
  

Qualifications:

• 2-3 years of direct experience in developing, implementing, and executing media campaigns on client or agency side including budget and project management
• Experienced in working with cross functional teams across internal and external clients.
• Education University Degree or College Diploma in Communications/ Media/ Marketing/ Advertising or a related discipline is preferred.
  
  

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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