Sales Manager
West Fraser Electro/Mechanical
West Fraser Electro Mechanical operates out of a 29,000 - square-foot facility in Prince George, BC, and is proud to be a trusted partner to the mining, pulp & paper, forestry, municipal, and transportation sectors across Western Canada.
We specialize in the precision repair, rebuild, and manufacture of electric motors and replated components - with a reputation for quality, speed, and reliability. But it’s our people who set us apart. At West Fraser, we believe in thinking creatively, acting with integrity, and working together to deliver outstanding results. Our team is built on a foundation of deep technical expertise, strong mentorship, and a shared commitment to safety, innovation, and continuous improvement. Whether we're solving complex motor challenges or streamlining turnaround times, we bring energy, accountability, and pride to everything we do.
Position Summary
Are you a driven, energetic leader with a passion for building strong teams and delivering results? West Fraser Electro Mechanical is looking for a Sales Manager who’s ready to take ownership of our Motor Marketing & Sales Department and lead it into its next stage of growth.
In this key leadership role, you'll oversee all aspects of sales and service delivery—including inside and outside sales, pricing strategy, inventory control, shipping/receiving, and warehouse operations. You’ll play a pivotal role in developing and executing our go-to-market strategy, coaching and mentoring a high-performing team, and ensuring our customers receive fast, accurate, and high-quality service—every time. Your team will be the frontline connection to our customers. As their voice, you’ll gather and relay valuable insights that shape future offerings and service improvements. You’ll also track and report on KPIs to keep the entire team focused and aligned with our goals.
If you thrive in a collaborative, hands-on environment and are excited to lead a growing team that’s passionate about exceeding customer expectations, we want to hear from you.
What You Will Be Responsible For:
- Leading with vision - Work closely with the General Manager and Marketing Manager to shape and execute our go-to-market strategy, covering pricing, product mix, customer segments, and promotional channels.
- Driving sales performance - Build tailored sales plans for each Account Manager and oversee execution to ensure goals are met or exceeded.
- Owning the numbers - Track KPIs and performance metrics that tell the story of our progress—and use them to keep the team focused and effective.
- Quoting and closing - Lead proposal development for large or strategic projects and standardize quote processes to deliver speed and consistency.
- Coaching a winning team - Inspire, develop, and support the inside and outside sales team through hands-on mentorship, performance management, and succession planning.
- Being the customer’s voice - Actively gather and respond to customer feedback, lead root cause reviews, and implement meaningful improvements.
- Streamlining operations - Manage pricing tools, CRM use, ITO workflows, and daily sales operations to ensure fast, accurate service every time.
- Growing the business - Pursue new markets and accounts, build relationships, and spot opportunities to offer new or expanded services.
- Collaborating across departments - Work with leadership and support teams on reporting, budgeting, inventory, vendor relationships, and quality assurance.
What You Will Bring:
- A proven track record in sales leadership—preferably in industrial services, manufacturing, or a technical B2B environment
- Strong strategic thinking and execution skills, with the ability to align team efforts with broader business goals
- Experience mentoring and building high-performing teams that are motivated, accountable, and customer-focused
- Exceptional communication skills and a collaborative approach to working across departments and with clients
- Proficiency in CRM systems, quoting tools, and sales performance tracking
- An entrepreneurial mindset and a passion for driving growth, solving problems, and delivering value
- Willingness to travel occasionally for customer visits and site support
What we will give you:
- $80,000 - $100,000 per annum, dependent on experience and qualifications
- Full extended Heath & Dental Benefits
- Fantastic vacation and leave benefits
- Education funding opportunities
- Career advancement opportunities
- Fun team and company-sponsored functions
West Fraser Electro-Mechanical is committed to a diverse and inclusive workplace. We are an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
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