Executive Director

About Victoria Lifeline

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About The Executive Director Position

Reporting directly to the Victoria Lifeline (VLL) Board of Directors, the Executive Director is responsible for implementing the strategic plans and goals of the Board of Directors and is responsible for all aspects of the organization, direction and management of VLL. The Executive Director will guide the development of strategic and operational plans, and all elements of day-to-day operations of the organization. As the most senior staff position within the organization, the Executive Director is responsible for the strategic leadership of the organization to ensure its future relevance, credibility, and viability.

This position requires a seasoned leader with a background in non-profit management, possessing strong skills in strategic planning, business development, sales, financial oversight, and community relations. The Executive Director must be innovative, committed to the mission of Victoria Lifeline, and capable of inspiring and guiding the team towards achieving the organization's objectives.

Victoria Lifeline has a strong and unique partnership with Victoria Hospital Foundation. The Executive Director works closely with the CEO of VHF to align financial and strategic goals and ensure cohesive leadership across both organizations.

Key Leadership Accountabilities

Accountability 1: People Leadership

• Provides the organization with the vision and leadership to carry out its mission.
• Motivate and inspire staff and volunteers to deliver services aligned with Victoria Lifeline’s, and the Victoria Hospital Foundation’s, mission, strategy, goals, and objectives.
• Work collaboratively with the VLL Board of Directors to provide guidance and perspective to the development and execution of the strategic plan, mission, vision, and values of VLL.
• Engage in community development, with a focus on collaboration with relevant health authorities, agencies, and organizations.
• Bring fresh and entrepreneurial vision and ideas to the organization to increase both business and mission impact.
• Ensures the development, implementation and maintenance of an effective organizational structure.
• Provides leadership to the senior management team, including delegating authority, coordinating, monitoring and evaluating all activities, mentoring and coaching.
• Develops and sustains a high-performance culture and environment where multiple perspectives are sought, appropriate risks are encouraged, and all employees are committed to the mission.
• Establishes strong human resource practices that ensure highly qualified staff are recruited and retained, performance expectations are clearly defined, and workforce development and succession management are effectively implemented.
  
  

Accountability 2: Strategic Operational Planning and Management

• Develop and execute a Business Plan based on the Strategic Plan that includes performance measurements, articulates social impact, fiscal integrity, risk assessment, and provides clear reporting to key stakeholders and the VLL Board of Directors.
• Ensure the efficient and effective day-to-day operations of the organization.
• Develop, direct, and maintain policies, procedures, standards and practices in compliance with laws and contractual obligations.
• Guides and integrates efforts to realign all business processes and reinforce organizational structure to ensure the effectiveness of products and initiatives by focusing energies and operations to achieve agreed upon objectives.
• Translates the strategic and departmental plans into operational objectives for all employees and appropriate stakeholders.
  
  

Accountability 3: Public Relations, Community Engagement and Collaboration

• Build strong, collaborative working relationships with internal and external stakeholders – employees, Board members, partners, related provincial agencies/entities and other organizations to help achieve the goals of the organization.
• Accountable for ensuring the development and execution of a communications and marketing plan for the organization.
• Ensures the establishment of multi-faceted marketing and communication strategies to engage internal and external stakeholders in the work of VLL and demonstrates how their contribution impacts the lives of the community.
  
  

Accountability 4: Human Resource Planning and Management

• Oversees the Human Resources functions at VLL, including orientation, payroll, benefits, employee, and labour relations practices.
• Ensures policies and operational procedures are compliant with legislative requirements, and using Human Resources ‘best practices’ in creating a supportive and equitable workplace.
• Supports management to recruit, interview, and select well-qualified staff.
• Provides performance management, visioning, leadership, and strategic direction for management staff.
• Guides, motivates and participates in the training, professional development, and evaluation of direct reports.
• Ensures that team members are invested in team activities and decisions, and that the team works together to achieve organizational goals.
  
  

Accountability 5: Revenue Development, Financial Planning and Management

• Responsible for the overall direction, management and evaluation of all areas related to finance at VLL. This includes developing, implementing, controlling, and maintaining systems and services, financial reporting and analytics, and development of policies and procedures to improve financial management and other business processes.
• The Executive Director of VLL is responsible for the oversight of all financial and management accounting operations including annual budget preparation, preparation and reporting of monthly and annual financial statements, as well as assisting the CEO and CFO of VHF with information required for reporting to the Finance Committee and both Boards of Directors.
• Accountable for the fiscal integrity of the organization, while ensuring that budgets, financial plans, and a revenue growth strategy are in place, executed and monitored with contingency plans developed as needed.
• Develop and execute key growth strategies, tactics, and action plans to meet VLL’s customer acquisition and revenue growth objectives.
• Accountable for achieving sales targets and identifying threats and opportunities for growth.
• Oversee and support the planning, implementation, and evaluation of all sales activities.
• Cultivate and maintain strong, effective business relationships with executive decision makers in key accounts.
  
  

Accountability 6: Board Governance

• Ensure the development of management documents necessary for VLL to achieve its strategy and objectives, and recommend policies and other management documents to the Board as appropriate for approval.
• Work in close collaboration with the Chair of the Board to:
• Bring decisions to be made by the Board and Board committees and other matters of importance to the Board’s and Board committees’ attention in a timely manner,
• Draft Board and Board committee agendas and provide timely and relevant information to the Board and committees so as to enable the Board and Board committees to effectively discharge their obligations; and
• Ensure, in collaboration with the Board chair, there is an effective relationship between management and the members of the Board.
• Lead the Implementation of the policies and strategy set by the Board.
• Is the official link between the Board and the employees of the organization, ensures effective formal communication and the appropriate sharing of information between the Board and the organization’s employees.
• Performs other duties related to the qualifications and requirements of the job.
  
  

Education, Experience And Competency Requirements

The ideal candidate is a strong relationship builder and generalist with a minimum of five years of management experience, including sales, and in the non-profit sector and/or private enterprise. They should have experience working with non-profit boards of directors and possess strong volunteer management skills, both in communities and boards. The candidate must demonstrate the ability to build relationships with leaders in the voluntary, private, and government sectors. Additionally, they should have strong marketing and communications experience, be proficient in the use of technology as it pertains to business management, and have experience in sales and/or sales management.

Candidates should be high achievers with demonstrated comprehensive senior leadership capabilities. They must possess strong emotional intelligence, enabling them to connect with staff and stakeholders and foster a supportive and inclusive environment. As a strategic thinker, the candidate should be able to conceptualize and explain complex ideas. They should be results-driven with good planning, analytical, and organizational skills. Solid communication and presentation skills, both written and verbal, coupled with good listening skills, are essential.

Proven leadership skills with a strong ability to achieve results through a consultative and inclusive approach to decision-making are required. The candidate should have good interpersonal skills and demonstrated capacity to work effectively with people from diverse backgrounds. A strong commitment to teamwork and the ability to mobilize people in joint efforts are crucial. Additionally, the candidate should be a strategic marketer.

For the full position profile, please visit: Victoria Lifeline - Executive Director