Data Analyst

Job Description

MRM Worldwide is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measurable results. Our strategic, creative, and technological expertise – including deep experience with segmentation, targeting, and analytic tools and methodologies – deliver the most effective marketing programs and platforms in the world.

About The Role

The Media Analyst role will be responsible for executing a wide variety of analyses in support of a client that is looking for help to better understand their media performance via Metrics That Matter across media channels, in both behavior and sentiment. This role will support the Associate Director in understanding the client’s business and analytic needs, in terms of developing reporting that promotes decision making and insights that drive to recommended actions. This role will work alongside a team of resources to automate reporting, develop insights, and identify opportunities to optimize future marketing campaigns. In this role, the senior analyst will have exposure to a wide variety of data-driven analyses across media and social channels, and leverage Business Intelligence tools such as Power BI to effectively visualize that performance.

Responsibilities

• Analyze media performance across various platforms including TV, Print/OOH, Video, OLA, Paid Social, and Paid Search, identifying performance and effectiveness and contributions towards business objectives
• Assemble data from internal data warehouses, Vendor and Partner platforms, and Campaign Briefs to provide holistic and contextual reporting on performance, success, and measurable optimizations that should be addressed
• Develop and implement measurement frameworks to evaluate the effectiveness of digital marketing strategies; Scale analysis across Brands, Campaigns, and Regions
• Standardize KPIs for reporting to Business Units based on demonstratable relevance
• Collaborate with Brand teams translate business objectives into measurable media strategies, provide feedback on performance, and identify learnings for further improvement
• Build transparency and traceability in data provisioning, identify and implement solutions to reduce reporting delays, and proactively identify early warning measures
• Build operational checks and alerts that monitor for data ingestion failures or anomalies
• Uncover insights to explain causality of performance
• Plan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needs
• Collaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performance
• Continuously look for improvements, monitor quality levels, and manage quality problems
• Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts
  
  

Education And Experience

• 3+ years of experience in media data analysis, data systems analysis, or related roles
• Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation
• Strong knowledge of traditional and digital media KPIs (e.g., CPAs (Cost Per Action), Impressions, GRPs, CPC, CPM, CTR, Viewability)
• Demonstrated analytical research capabilities with a high attention to detail and a continuous learning mindset
• Excellent communication and collaboration skills
• Strong project management and organizational skills, with the ability to manage competing priorities to meet deadlines
• Experience using Media Mix Models to simulate and/or optimize campaigns is an asset
• Knowledge and experience with Python, R, or similar coding languages preferred but not required, including ability to run natural language processing (NLP)
• Demonstrated expertise in SQL preferred but not required
• Demonstrated expertise in Excel
• Demonstrated experience using Power BI, Domo, Looker or Tableau – with a keen eye towards industry trends in data visualization
• Certifications in Power BI and other tools listed above is preferred but not required
• Professional certifications related to digital media analytics (e.g., Google Analytics Individual Qualification (GAIQ), Facebook Blueprint, Adobe Certifications) are an asset
• Highly accountable self-starter with the ability to work well within a group, as well as independently
• Proven business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations
• Bachelor’s degree in Engineering, Mathematics, Computer Science, Information Technology, Economics, Business (with Marketing focus), Analytics, or Data Science preferred; Advanced degree is an asset
  
  

MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.