Spécialiste de l'Étagère Numérique| Digital Shelf Specialist

Mississauga, Ontario

Job ID 116330

Job Category Sales

Job Level Individual Contributor

Position Type Full-Time

Overview:

Spécialiste de l'Étagère Numérique

30 Eglinton Ave West, Mississauga, ON

Temps plein, permanent

3 jours sur site ou selon les besoins

Responsabilités principales :

Gestion du site Web DTC :

• Superviser et optimiser les listes de produits, la catégorisation, les prix et les promotions sur le site Web DTC.
• Collaborer avec les équipes informatiques et de développement pour résoudre les problèmes, améliorer et maintenir la fonctionnalité de la plateforme, et garantir que le contenu est précis et cohérent avec les stratégies d'inventaire et de vente.

Gestion des e-commerçants et des marketplaces :

• Collaborer avec des e-commerçants tiers (Amazon, Walmart, etc.) pour garantir que les produits sont correctement listés et optimisés tout en respectant les directives des marketplaces.
• Coordonner avec les e-commerçants les campagnes promotionnelles, les lancements de produits et les stratégies de tarification pour maximiser la visibilité et les ventes.

Promotions et campagnes :

• Planifier et exécuter des promotions de produits, des offres saisonnières et des offres à durée limitée pour le site DTC et les e-commerçants.
• Coordonner avec l'équipe marketing pour aligner les promotions du site Web et des e-commerçants avec les campagnes marketing plus larges.

Contenu et merchandising visuel :

• Veiller à ce que les pages de produits soient visuellement attrayantes, avec des images de haute qualité, des vidéos et une image de marque cohérente sur le site Web DTC et les e-commerçants externes.
• Surveiller et mettre à jour le contenu pour refléter les tendances actuelles, les niveaux d'inventaire et les offres saisonnières.

Performance des produits et analyse des données :

• Générer des rapports réguliers sur la performance des produits, identifier les tendances et prendre des décisions basées sur les données pour optimiser les affichages et les listes de produits.
• Surveiller les commentaires et avis des clients, en traitant les problèmes liés aux listes de produits ou à la performance du site.

Compétences et qualifications requises :

• Diplôme de baccalauréat en marketing, commerce ou dans un domaine connexe.
• Expérience avérée dans le merchandising eCommerce, avec un accent sur les sites Web DTC et les e-commerçants tiers.
• Excellentes compétences en communication et en collaboration, avec la capacité de travailler de manière transversale et de gérer les relations avec les partenaires externes.
• Solides compétences organisationnelles et attention aux détails, avec la capacité de gérer plusieurs projets simultanément.
• Expérience de travail avec Hybris (ou des plateformes eCommerce similaires) pour la gestion des produits et l'optimisation des sites Web est un plus.
• Familiarité avec la gestion des flux de produits, les systèmes d'inventaire et les plateformes de marketplaces externes est un plus.

Compétences souhaitables :

• Familiarité avec les systèmes ERP et les outils de gestion de l'information produit (PIM).
• Connaissance de base de HTML/CSS pour aider aux modifications de base du site Web.
• Connaissance des meilleures pratiques UX/UI pour les sites Web eCommerce.

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada. From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.
Responsibilities:
Digital Shelf Specialist

30 Eglinton ave west, Mississauga, ON

Full-time, permanent

3 days on site or as needed

Key Responsibilities: DTC Website Management:

• Oversee and optimize product listings, categorization, pricing, and promotions on the DTC website

• Collaborate with the IT and development teams to troubleshoot, improve, and maintain platform functionality and ensure that content is accurate and consistent with inventory and sales strategies.

E-tailer & Marketplace Management:

• Collaborate with third-party e-tailers (Amazon, Walmart, etc) to ensure products are correctly listed and optimized while adhering to marketplace guidelines..

• Coordinate with e-tailers on promotional campaigns, product launches, and pricing strategies to maximize visibility and sales.

Promotions & Campaigns:

• Plan and execute product promotions, seasonal offers, and limited-time deals for both the DTC site and e-tailers.

• Coordinate with the marketing team to align website and e-tailer promotions with broader marketing campaigns.

Content & Visual Merchandising:

• Ensure product pages are visually engaging, with high-quality images, videos, and consistent branding on both the DTC website and external e-tailers.

• Monitor and update content to reflect current trends, inventory levels, and seasonal offerings.

Product Performance & Data Analysis:

• Generate regular reports on product performance, identify trends, and make data-driven decisions to optimize product displays and listings.

• Monitor customer feedback and reviews, addressing any issues related to product listings or site performance.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• Proven experience in eCommerce merchandising , with a focus on DTC websites and third-party e-tailers .

• Excellent communication and collaboration skills, with the ability to work cross-functionally and manage relationships with external partners.

• Strong organizational skills and attention to detail, with the ability to handle multiple projects simultaneously.

• Experience working with Hybris (or similar eCommerce platforms) for product management and website optimization is a plus

• Familiarity with product feed management, inventory systems, and external marketplace platforms is a plus.

Desirable Skills:

• Familiarity with ERP systems and Product Information Management (PIM) tools.

• Basic knowledge of HTML/CSS to assist with basic website changes.

• Knowledge of UX/UI best practices for eCommerce websites.

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada. From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.
Qualifications:

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.