Vice President Marketing

Martello Technologies is headquartered in Ottawa, Canada with employees in Canada, Europe, and the United States. We provide Microsoft digital experience monitoring (DEM) solutions that monitor the performance of cloud collaboration and productivity tools to give enterprises insight into the user experience. Our products include unified communications (UC) performance analytics software, Microsoft 365 user experience monitoring software, and IT analytics software.   

As the Vice President of Marketing, you will be responsible for the development and execution of a strategic marketing plan to drive revenue growth for Martello. You will position Martello in an emerging market, drive qualified pipeline, grow the MSP partner base and enable both direct and channel sales.   

This is a hands-on leadership role, ideal for someone who excels equally at strategy and execution. Reporting to the CEO, and participating in the senior leadership team, you’ll oversee a small, dedicated team and collaborate closely with Sales and Product teams. You’ll play a key role in shaping how Martello shows up to customers, prospects, and partners around the world. 

Your responsibilities will include:

• Own Martello’s global marketing strategy, including brand positioning, messaging, content, digital, campaigns, and events.
• Develop and execute Martello’s marketing programs that fill the marketplace with high quality content, with a focus on converting and retaining high-quality vendors—particularly small and midsize businesses.
• Lead demand generation efforts across direct enterprise sales and the MSP channel
• Collaborate with Sales to design and launch scalable go-to-market campaigns that drive adoption, re-engagement, and expansion across our core customer segments.
• Build out the sales enablement engine, equipping Sales and Customer Success teams with tools, data, and messaging to close deals and demonstrate value to all stakeholders.
• Strengthen Martello’s brand presence across various media channels, ensuring consistent positioning and messaging.
• Act as a strategic advisor and cross-functional collaborator across departments to ensure alignment on messaging, targeting, and positioning.
• Measure and optimize marketing performance using data-driven insights and KPIs tied to marketplace activity, lead generation, and customer retention.
• Grow, lead, and coach a team of high-performing marketers, fostering a collaborative and metrics-driven culture.

Requirements:

• 10+ years of experience in B2B SaaS marketing, with 5+ years in senior leadership in positions increasing in scope & accountability, preferably within SaaS
• Bachelor's degree in marketing, business, or a related field; MBA is a plus.
• Proven success in marketing to IT buyers, especially in enterprise or channel-led models
• Experience with Microsoft 365 ecosystem is a strong plus
• Strategic thinker who is comfortable rolling up their sleeves
• Use data to inform decisions, optimize campaigns, and track success—fluent with CRM, analytics, and automation tools
• Thrive in fast-paced, growth-stage environments and bring an entrepreneurial spirit to your work.
• Are a strong communicator who knows how to translate impact into messaging that resonates with your audience.

The ideal candidate is a progressive leader who effectively collaborates with a team-focused approach and will mentor, support, and develop their team members. You are hands-on, lead by example, and value the importance of working closely with stakeholders external and internal. As a member of the Senior Leadership Team, you appreciate the value and need to be “present” while working from our head office in Kanata, Ontario.