Product Marketing Manager, Data Management

The role

As a Product Marketing Manager, you will be the driving force behind our marketing strategy for your portfolio of products. You will transform complex technical information into compelling positioning that differentiates Seequent from the competition and resonates with our target audiences. Your work will ensure that the voice of the customer is at the heart of everything we do.

In this role, you’ll have the opportunity to:

•Develop and execute a dynamic product marketing strategy.

•Lead go-to-market strategies and ensure successful product launches.

•Conduct in-depth customer, competitor, and market research to inform marketing strategies.

•Craft clear and impactful product positioning and messaging.

•Collaborate with Digital and Field Marketing teams to deliver high-impact campaigns.

•Enable internal teams with consistent and effective communication of our product positioning.

•Create engaging content for both external and internal audiences, including solution briefs, white papers, and sales playbooks.

•Develop and maintain detailed buyer personas.

•Contribute to product naming and commercialization decisions.

To be successful in this role, you should have

:•7+ years of experience in Product Marketing, preferably in B2B software or SaaS

.•A degree in business, geosciences, engineering, or a related field

.•Proven expertise in developing global campaign content

.•Strong understanding of B2B buyer personas and customer journeys

.•Excellent written and verbal communication skills

.•Strong project management skills to oversee marketing campaigns and product launches

.•Ability to analyze customer and product insights to make data-driven decisions

.•Creative and strategic thinking with a willingness to try new things

.•Strong interpersonal skills to collaborate with cross-functional teams and manage external vendor relationships

.•Ability to build rapport with and influence senior leaders

.
Why Seequen

t?•A mission that matters: Help customers across the globe understand the underground to build a better worl

d.•Modern, dog-friendly offices in beautiful Vancouver and Christchurch neighbourhood

s.•In-office perks, such as premium coffee machines and occasional catered lunches or breakfast

s.•A culture of kindness: We’re a team of smart, supportive people who genuinely care about each other and the work we d

o.
Additional informat

ionOffice-based working environment. Work from our Vancouver or Christchurch office three or more days per we

ek.
Ready to be part a team that’s shaping the future of geoscience technology? Apply