Website and Digital Experience Specialist

Job Summary

We are looking for a Website and Digital Experience Specialist responsible for the development, optimization, and management of websites, including front-end editing, UI/UX enhancements, and Generative engine optimization (GEO) and SEO implementation. The successful candidate will actively manage website updates, GEO and SEO strategies, and user experience improvements. This role will involve optimizing digital marketing and automation workflows, maintaining related

accounts, and supporting marketing technology projects to enhance overall online performance and engagement.

Key Responsibilities

Web Geo and SEO & Optimization

• Implement GEO&EO best practices on Quectel websites, including on-page and off-page optimization, keyword research, and technical SEO improvements.
• Monitor GEO&SEO performance metrics (Google Search Console, SEMrush, Ahrefs, etc.) and recommend improvements.
• Conduct website audits to enhance search engine rankings and ensure compliance with GEO&SEO guidelines.
• Manage and update WordPress CMP, ensuring GEO&SEO optimization and performance improvements.
  
  

Website Development & Editing with a Focus on UI/UX Enhancements

• Develop, edit, and optimize Quectel’s websites, ensuring seamless functionality and high-quality presentation.
• Execute UI & UX improvements to enhance website experience, navigation, and usability.
• Work with design tools such as Figma, Sketch, Adobe Creative Suite or similar to refine website interface and user interactions.
• Edit and update front-end content using WordPress, ensuring brand consistency and content accuracy.
• Collaborate with developers to implement design and performance enhancements.
• Ensure responsive design and accessibility across all Quectel digital assets.
• Conduct A/B testing and usability research to improve engagement and performance.
  
  

Marketing Technology Management

• Operate, manage, and troubleshoot marketing technology platforms daily.
• Execute marketing technology projects and initiatives, ensuring timely completion and effective implementation.
• Administer and optimize digital marketing workflows for efficiency and effectiveness.
• Manage and optimize chatbot tools to enhance customer interactions.
• Perform data analysis and generate actionable insights to improve marketing technology performance.
  
  

Qualifications

• Bachelor’s degree in Computer science, Information Technology, Design, or a related field.
• Demonstrated proficiency in GEO& SEO strategies and tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs. Certifications in SEO or UI/UX design are beneficial but not required.
• 2+ years of experience operating Website technology tools, hands-on experience with Pardot, Mailchimp, HTML, CSS, JavaScript, Figma, Sketch, or similar platforms.
• Practical experience managing and operating chatbot technologies.
• Strong understanding of digital marketing processes, best practices, and SEO strategies.
• Proficiency in WordPress with experience in front-end editing and content management.
• Excellent communication and problem-solving skills.
• Ability to effectively manage multiple tasks and ensure projects move forward efficiently.
  
  

What do we have to offer you?

• International environment and unique culture: we communicate openly with each other, assess ourselves honestly and enjoy working in a team
• Foster “on the job” learning: we invest in development of our employees. We help you grow through continuous intentional learning
• A profit share scheme: in addition to your annual salary, you’ll receive a profit share defined by the company’s success in the previous year
• Other benefits: Social and employee events including the annual team building, modern office, work on top edge technologies and interesting projects in industry, private medical insurance