B2B Marketing & Special Projects Specialist

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!

Our core values:

Integrity – We do what’s right, even when no one is looking.

Improvement – We do it well. Then we do it better.

Caring – We put ourselves in others’ shoes.

Authenticity – We like people, not pretense.

Determination – We kick down walls.

We have everything we need to inspire our customers. Except you.

At Trail Appliances, we believe that making everyday life better isn’t just a tagline—it’s a way of working, creating, and growing together. We’re looking for a B2B Marketing & Special Projects Specialist who’s ready to roll up their sleeves, spark new ideas, and drive results for our Builder & Designer Sales divisions. If you love turning possibility into progress and believe that work should feel as rewarding as a perfectly organized fridge, you’ll fit right in.

Are you a high-achiever who thrives on challenge, action, and tangible results? Trail Appliances is searching for a B2B Marketing & Special Projects Specialist who’s ready to take the wheel and accelerate our Commercial Divisions (Single Family Builder, Multi-Family Builder & Designer Sales) to new heights. As the B2B Marketing & Special Projects Specialist, you will be the driving force behind marketing initiatives for our Commercial Divisions & employer brand. You’ll create assets that inspire possibilities at home and collaborate with internal teams and our network of talented content creators—including videographers, motion graphics artists, radio producers, and video producers—to develop compelling content for distribution on social media, enewsletter and elsewhere that resonates with our B2B audiences and supports our sales teams to close deals.

As the B2B Marketing & Special Projects Specialist, you are a

• Partnership Architect:
• Shape and execute B2B marketing strategies tailor-made for each of our commercial divisions—Single Family Builder, Multi-Family Builder, and Designer Sales
• Collaborate with division leaders to spot new opportunities, solve real business challenges, and keep us a step ahead of the competition
• Dive into market research and competitor analysis, then turn insight into action
• Content Creator
• Partner with our People & Culture team and internal Trailblazers to craft campaigns that attract and retain top talent
• Bring our culture and values to life through stories, behind-the-scenes videos, and content that feels as genuine as our showrooms
• Capture the magic of our showrooms—like the build-out of 20+ display kitchens every year and the buzz of new store launches
• Innovation Architect
• Treat data as your muse: A/B test taglines, geek out on engagement metrics, and pivot campaigns faster than a steam oven reheats pizza
• Experiment, learn, and never settle for “good enough.” You’re here to set a new standard
• Team Catalyst
• Rally a network of creative freelancers – videographers, motion designers, radio producers, and more – to deliver content that makes people stop, smile, and say, ‘Wow, that’s Trail”
• Empower our sales teams with tools and collateral that make winning business feel easy
  
  
  

To be successful in this role, you should be

• A Creative Firestarter: 5+ years as part of fast-paced teams that blend artistry with ROI. Your portfolio includes work that made people laugh, think, and lean in for more
• Cross-Functional Collaborator: You thrive in the creative/operational tango. You know how to inspire designers, developers, and sales teams to deliver their best work – on time, every time
• Customer Champion: Creating connections with people through creative is your jam. You understand what makes people tick – and what makes them click
• Technical Chops: Mastery of Adobe Creative Suite, Figma, and CMS platforms like Storyblok, Builder.io. Bonus points if you can add a little motion magic or video editing to the mix
• Storytelling Sorcerer: You know how to make a dishwasher’s quiet mode sound like a spa day (“Finally, peace and a spotless wine glass”)
• Trail Values in Action: You live for authenticity, sweat the details with integrity, and believe “caring” means helping others shine. Innovation and determination are just how you get things done
  
  
  

The experience we like to see

• Experience in retail, e-commerce, or lifestyle brands ideally in an agency environment where creativity drove conversion
• Fluency in blending brand storytelling with performance marketing
• A knack for mentoring creatives without dimming their spark
• Passion for appliances (or at least a willingness to geek out over built-in coffee machines)
  
  
  

Work Environment

• We celebrate creators, quirks, and the quiet power of a perfectly timed joke. Bring your whole self - we’ll handle the coffee
• We’re refreshingly personal. We listen, inspire, and always do what’s right – for our customers, our team, and our community
• We celebrate wins together and learn from challenges as a team, creating a supportive environment where creativity thrives
• You’ll have the freedom to try, test, and trailblaze – because we know the best ideas are the ones we haven’t thought of yet
• Hybrid working environment
• Occasional travel to Kelowna or Vancouver Island
  
  
  

Why Join Trail?

• Extended Health Benefits
• Merit Performance
• Generous employee discounts
• Gym membership discount
• Professional Development Programs
• Employee Recognition Program
• Company events
• Corporate Volunteer Program
  
  
  

Additional Information

• If you’re itching to work in a team that turns specs into stories and pixels into passion-while partnering with the best in the biz-let’s create something unforgettable
• You'll have opportunities to interact directly with customers to uncover insights that drive our digital strategy
• You'll join a forward-thinking organization that invests in the latest digital tools and technologies to deliver exceptional customer experiences
  
  
  

We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?