Senior E-Commerce Manager

About Us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores. 

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.   

About The Role

Build and scale two Ecommerce traffic channels for Dyson.com, Affiliates and Live Shopping to drive 25% of Dyson.com revenue.

As shopping behavior remains digitally led, more social interactions are expected during research, buying and support journeys. We are embarking on new 1:1 and 1: many formats that are in various stages of development. This role will manage local implementation, optimization, and long-term enhancements as social, virtual and live demo specifically, evolve.

The Senior Ecommerce Manager will have to elaborate a roadmap for long term strategy for incremental traffic driven by Affiliates and Live Shopping.

Oversee day to day ecommerce and site trading responsibilities.  

• Lead critical portions of our weekly trading cadence (WBR) drawing and sharing insights and actions with the support of the Web Performance Optimization team
• Continuously shift the way we manage our Ecommerce platform and perform site merchandising optimizations towards balancing our creative and data driven approach. Develop standardized dashboards that allow us to efficiently monitor page(s) performance, and take action.
• Be the center point for how our cross functional team creates consumer experiences in a consistent way. Do so through existing or new tools such as shared forums and chats, E2E consumer centric calendars.
• Execute the weekly commercial calendar for Dyson.com across site pages, but also to ‘read and react’ business decisions and changes
• In partnership with Sales Ops, co-create and drive a regular kick off meeting where upcoming plans are shared, alongside tests, commercial priorities, etc.
• Create a routine, data driven approach to ecommerce and site merchandising optimizations across the site at least once weekly or daily during high trading weeks (e.g., funnel analysis, HP CTR analysis, landing optimizations for paid and organic traffic, PLP optimizations, general CTA placement and optimizations). Do so as the center point of cross functional efforts when needed (e.g., landing optimizations together with CRM/SEO/Media etc).
• This leader will be key in shaping our test & learn culture: ideate, lead and/or enable local A/B testing of both components of journeys (e.g., assets, copy), and/or commercial strategies (e.g., GWP, sampling).
• Own and obsess our Ecomm Equation forecast both from a long-range (annual, quarterly) and short-range (monthly, weekly) planning perspective.
• Together with the Ecommerce LT, develop specific strategies to optimize each step in that Ecomm equation, such as traffic and acquisition strategies, landing strategies, CVR funnel initiatives or tests, etc. Do so leveraging cross functional input, internal best practices (group, other markets) and external benchmarks and sources of inspiration.
• Oversee the ecommerce and site merchandising team in their responsibiltiies including but not limited to:
• Catalogue maintenance across FG A/B-grade and S&A inclusive of pricing/promo, removal of EOL OOS
• Bundles execution, GWP, sampling, support Live Shopping as needed
• Own on-site search (and the relationship with Yext)
• Coordinate deployment of CRM tacticas or capabilities with the CRM team
• Create or curate campaign-specific landing pages.
• Demand signaling and replenishment tactics: Notify Mes, delay ship.
  
  
  

With support from the Manager, Ecommerce and the site merchandising team, drive global deployment site merchandising responsibilities in market

• Ensure proper activation of new products, technologies and categories, across the site HP, Range, PLPs, PDPs, etc. leveraging as many site capabilities and features as possible.
• Manage the global navigation to align strategic and performance goals
• Manage filters, product comparison, ratings, icons, badging, etc.
• Support the deployment of new capabilities when Site Merch is involved, in partnership with Site Ops & Testing team
• S&A set up and maintenance, navigation optimization inclusive of easier paths to purchase in independent journeys or as part of FGs purchases
• Dyson Outlet (Refurbished/Renewed) ecommerce and site merchandising
• Support global content and T&Cs/legal deployments, inclusive of temporary changes that are event-specific such as extended return policies, delayed shipments, SKU exclusions, etc.
• Support owner journeys when needed, in partnership with CRM
• Define placement and execution of Reasons to Buy Direct comms in the site
• In partnership with Web Ops & Testing, own the Web NPS KPI drivers that are our regional Ecommerce team’s responsibility or where at least we have the ability to influence outcomes
  
  
  

Develop and execute testing roadmap 

• Together with Site Ops & Testing and in close partnership with with the US team, build testing plan and enhancement business cases to remain relevant to changing expectations of consumers in the market.
• Responsible for building a culture of continuous learning through on-going testing, measurement and optimization on Affiliates and Live Shopping across Americas.  
• Make business case using influential skills and seniority to get resources from the UK to priority US and Americas needs.
• Partner with the US Site Ops & Testing team in a collaborative working model that deploys efforts in the most efficient and effective way for both markets.
  
  
  

Web Performance Optimization 

• Identify business objectives and advise on suitable measurement strategies, tools.
• Benchmark performance across all online channels and advise on best KPIs to track progress against objectives
• Using methodical performance analysis to influence/support campaign strategies and influence functional teams to further incorporate the use of data insights in their everyday work
• Developing custom marketing dashboard concepts based on business and functional needs and goals
• Oversee reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
• Oversee analysis on the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
• Oversee analyzing online user behavior, conversion data and customer journeys, landing mix, funnel analysis and multi-channel attribution
• Own selected sections of our regular reports and weekly business review as well as the communication of such results and insights to all relevant parties and required reporting (LT, group). Continuously elevate the bar for our analytical approach to understanding the business, at the right pace and with a bias to actionable insights.
• Performing ad-hoc analytics and conversion optimization consultancies and influencing conversion optimization strategies with solid analytical data
• Ensure the CA Web Performance Optimization Sr Analyst collaborates with and receives functional guidance from the US web performance optimization team.
  
  
  

Marketplaces 

• Ensure account level delivery of financial performance against yearly targets.
• Build and manage relationships with retail leadership teams, advocating on behalf of Dyson.
• Develop and improve retail partners digital experience to meet and exceed Dyson’s internal benchmarks.
• Advocate on behalf of the market and region for enhancements and process improvements with key shared digital software partners (Rithum/Channel Advisor)
• Oversee the Manager, Marketplaces in key responsibilities, including but not limited to:
• Manage refurbished sales accounts and ensure delivery against yearly targets, and based on plans aligned with and detailed out by the Sales Operations team.
• Maintain and grow relationships with refurbished retail partners. Source new refurbished sales partners based on need.
• Act as liaison for refurbished sales with aftersales operations, reliability, finance, and leadership teams
• Partner cross functionally with category, COE, retailer marketing to manage content delivery deadlines and execution.
• Manage brief submission for future products and maintain content for already existing products.
• Engage with key digital experience partners to ensure correct delivery onsite of Dyson content.
  
  
  

Team management  

• Develop and grow the ecommerce and site merchandising teammates using past people management experience, coaching and leadership skills.  
• Regularly calibrate roles and responsibilities to balance business and team objectives with personal development ones.  
  
  
  

Live the brand, foster a culture of team work and collaboration, and fulfill other duties as needed

• Lead by example, with courage and optimism about the unlimited potential of our team and brand
• Also lead by example towards a culture of extreme collaboration across functions and between markets and group teams, enabling dialogue to solve frictions and challenges (vs a transactional management via emails ‘throwing the problem over the fence’).
• Be an active subject matter expert on all things ecommerce and site merchandising
• Support and mentor team members across the Direct Organization and beyond
• Lead or delegate and oversee digital project management if needed
• Relish the opportunities to pick up new activities that fall broadly in the purpose of the role 
• Be solutions-oriented: identify problems and present solutions 
  
  
  

About you

• Bachelor’s Degree required
• 8-10 years of online ecommerce experience
• Ambitious, driven and open to learning what other functions do and how they impact our Ecommerce business; contagious energy and drive to constantly develop new, better ways of working
• Proactive – always looking for ways to improve
• Objective (data driven), enthusiastic, committed, flexible and creative
• Attention to detail and accuracy in reporting
• Personable, ability to work well with a variety of different personality types and skill sets
• Comfort with ambiguity and a dynamic business landscape. Demonstrated ability to own and manage multiple tasks and projects.
• Ability to build meaningful relationships to collaborate with both local and Dyson HQ teams
• Experience onboarding new technology andsystems with IT partners 
• Proven success developing business cases that resulted in outcomes
• An innovative thinker with Web Merchandising expertise, and a proven track record. Must have experience working with a transactional Website.
• Ability to put the consumer at the center, and apply critical thinking to journey design choices, into and within the site
• Experience managing P&L for an ecommerce site is a strong plus
• Digital marketing and agency experience is a strong plus
• Site merchandising specific experience is a plus
• International experience a plus
• Google and Adobe analytics experience preferred
• Ability to understand the Dyson brand and uphold its integrity
• Strong communication and presentation skills. Ability to create executive level slides by distilling clear insights and ‘so-what’ in a pinch.
• Ability to drive projects from concept through implementation and to analyze post-campaign results. Project management skills to coordinate both internal, external resource and Dyson HQ team in a cross-functional organization
• Advanced knowledge/ proficiency in Microsoft Excel, Word, PowerPoint and Outlook required 
  
  
  

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter. 

Financial benefits: 

• 401K with up to a 4% match 
• Company paid Life Insurance and AD&D 
• Flexible Savings Account (FSA) and Health Savings Account (HSA) 
  
  
  

Lifestyle benefits: 

• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time 
• Pre-tax Commuter Benefits (applicable areas only) 
• Generous Child Care Leave Program 
• Wellness Program 
• Employee Assistance Program 
• Generous Dyson Product Discounts 
  
  
  

Health benefits: 

• Multi-Level Healthcare Coverage Options 
• Vision & Dental Coverage 
• Company paid Short-Term and Long-Term Disability
  
  
  

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at [email protected]