YouTube Data Analyst

9 Story is a boutique entertainment firm with a deep knowledge of the kids and family production and distribution business. We are known for our best-in-class kid content across key digital platforms (streaming, YouTube, social, etc.) and linear platforms (Nick, Disney, BBC, CBC, etc.)

This role is an ideal position for someone who loves children’s entertainment; is data savvy; understands the digital space; and wants to help 9 Story carve a new path (learn, inform, take calculated risks, try new approaches).

You will be joining a fast-developing digital discipline at 9 Story, where your remit will include; the optimization of our existing YouTube channels, having a voice into when and how to launch new YouTube channels for new content, keeping the company up to speed on overall digital trends (YT, Social, Distribution) and exploring white-space opportunities/gaps in our strategy.

Reporting to: Senior Director of Digital Content and Production

Purpose: Why you’re here at Brown Bag Films

To identify trends, conduct audits and collect insights on competitive brands to inform strategic decision-making through consistent and granular management and synthetization of the Tubular Data Analytics System. This also includes tracking and reporting 9 Story’s digital channels to assess the performance of our own properties.

Delivery: What you produce

Monthly analytics reports with key metrics organized in a readable format (tables and visualizations)

Business and brand reviews conducted on a monthly and/or quarterly basis to help teams assess the state and health of operations

Year-over-year data reports

Competitive stats to compare against 9 Story’s owned & operated channels

Ad hoc reports to evaluate trends and properties

Field and answer questions on a daily basis regarding analytics/activity

Daily management of Tubular relationship and reporting.

Measurements: How we measure it

Accuracy, timeliness and relevance of reporting

Successfully conducting thorough audits

Providing educated assumptions and results based on accurate data

Feedback from associated teams, including digital, franchise and marketing.

Key Responsibilities

What you are regularly responsible for doing:

Mining and optimizing data dashboards both on Tubular software as well as other social platforms:

Tailoring and maintaining analytics dashboard to regularly track relevant data to strengthen our YouTube portfolio

Identifying competitive sets for major brands to establish benchmarks and evaluate based on key metrics, such as viewership, average view durations, CPMs, geography, demographics, etc.

Standardizing collected data for ease of access by other key stakeholders

Working with digital team to create and communicate action plans to craft strategies based on findings.

Highlighting and reporting overall digital trends to enable key stakeholders’ decision making:

Conducting analyses of audience viewing habits and behavior to inform content production and marketing – what does the organization need to know? What’s changing? What does the future look like?

Collecting historical YouTube data to understand growth trajectory of key competitors to inform brand building timelines.

Exploring white-space opportunities/gaps in IP strategy:

Identifying what have key competitors done that worked

Providing key data points to inform Franchise in their platform launch strategy

Conducting research in order to evaluate IP for potential acquisitions and/or distribution opportunities.

Parsing through data to create bespoke reports and visualizations where needed.

Day-to-day management of relationship with Tubular to optimize partnership.

Key Requirements

Things that help you do your job (what is essential & what is desirable)

Knowledge

o Knowledge and understanding of key performance metrics.
o Knowledge of the Tubular system and/or analytics dashboards.
o Knowledge of YouTube CMS platform.
o An understanding of the Entertainment/Media industry.

Experience

o Experience with Tubular analytics.
o Experience with YouTube Analytics and/or other social media dashboards on a daily basis.
o Experience in film/TV production or digital media (desirable).

Technical Skills

o Proficiency with Excel and PowerPoint.
o Strong mathematical skills.
o Proficiency in preparing reports and illustrating metrics.

Behaviors (Competencies)

o Analytically savvy with a strong acumen for uncovering trends and growth patterns.
o Accuracy and attention to detail.
o Ability to summarize and synthesize data into an easy to consume format.
o Possess outstanding problem-solving skills and enjoys working in a challenging, fast-paced environment.
o Excellent communication and presentation skills.
o Works well collaborating across teams (marketing, franchise, digital).
o Analyzes and interprets new information and situations effectively.
o Strong organizational skills and ability to handle multiple requests in order of priority.
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Why work with us?

Perks! Perks! Perks! Not only is 9 Story Media an amazing place full of artists, animators and creators from all corners of the industry, but we focus on helping staff grow and develop in their careers and make them long time team members. Along with a great work environment we offer first-rate health + dental benefits, summer hours, paid Health and Wellness Days, vacation periods that multiply with tenure, and more! We may love animation, but we love our employees even more!

Our Toronto office can be found in the cool and trendy Liberty Village with over 200 artists working on award winning animated children’s content. You will benefit from a competitive compensation package, interesting work, and a fun/supportive work environment.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

9 Story Media takes diversity and inclusion seriously and we are committed to ensuring equity in the recruitment process. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, Racialized and LGBT2SQ+ communities, candidates from a range of ages and religious beliefs and people with disabilities, are encouraged to apply.

As a company, we deliver high-quality kids' content, and we seek to have diverse characters so that all our audience feels represented. We also want the same for our own workforce, and 9 Story Media is committed to looking for all kinds of talent to build a diverse workforce in which all identities are represented and respected.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application and interview process to be successful in performing essential job functions. We’d love to know how we can support your requirements for accommodation

Salary

Open to EU Candidates Only?

Expected Start Date