Digital Marketing Operations Specialist

Requisition ID: 190213

Career Group: Corporate Office Careers

Job Category: Plateforme d'expérience numérique

Travel Requirements: 0 - 10%

Job Type: Full-Time

Country: Canada (CA)

Province: Québec; Nova Scotia

City: Montréal-Nord, Halifax

Location: Bureau de Montréal-Nord, Halifax Office (CIBC)

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

The Digital Marketing Operations Specialist plays a key role in executing Sobeys Inc.’s digital content strategy across all banner web and mobile platforms. Reporting to the Manager, Digital Experience, this position supports an integrated vision to deliver a seamless, high-performing customer experience.

As the owner of the weekly content calendar and a key coordination point for business-as-usual (BAU) digital activities, you’ll manage planning, deployment, and optimization of recurring initiatives. Working closely with internal teams and external partners, you will help translate our digital experience vision into clear, impactful executions.

Here’s Where You’ll Be Focusing

• Lead cross-functional digital operations to align content execution, resolve blockers, and coordinate with internal teams (content, creative, analytics) and external partners to streamline workflows and support marketing strategies.
• Own and manage the weekly content calendar by leveraging Workfront and other tools, coordinating timelines, priorities, and dependencies across teams.
• Oversee accurate, timely, and localized content deployment across Sobeys Inc.’s web and mobile platforms, collaborating with the integration team on development workflows.
• Contribute to strategic planning and documentation of enhancements across web properties and digital marketing initiatives.
• Manage content publishing in Adobe Experience Manager (AEM), ensuring alignment with brand guidelines, UX standards, accessibility, and responsiveness.
• Ensure data accuracy and integrity across marketing platforms and tools, maintaining documentation and training materials.
• Track project progress, measure campaign performance, monitor KPIs, escalate issues, and identify opportunities to optimize processes.
• Implement and enforce marketing processes, workflows, and best practices to improve operational efficiency and consistency.
• Stay updated on platform capabilities, marketing technology trends, digital best practices, and recommend improvements to optimize marketing effectiveness.
  
  

What You Have To Offer

• Bachelor’s degree in Marketing, Communications, Business, eCommerce, or a related field (or equivalent experience).
• 3–5 years of experience in digital marketing operations, campaign coordination, or content management.
• Strong experience managing digital calendars and workflows using tools like Workfront, Jira, or Asana.
• Proven ability to lead cross-functional meetings, align stakeholders, and clearly communicate marketing and technical requirements.
• Proficiency in content management systems (preferably Adobe Experience Manager) and digital publishing workflows.
• Familiarity with SEO, UX best practices, and accessibility standards (e.g., AODA/WCAG 2.0).
• Working knowledge of analytics tools such as Google Analytics and Google Tag Manager.
• Experience with CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign) is an asset.
• Bilingual (French/English) with strong written and verbal communication skills.
  
  

Strong attention to detail and a high level of ownership and accountability.

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off
  
  

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.