Category Manager

Country: Canada

City: Toronto

Job Family: Sales

Contract Type: Unlimited-term

Job ID: 52404

Category Manager

Company Presentation

For all, for good. Our company signature shows Bel’s commitment to champion healthier and responsible food for all. This mission engages 12 600 people every day, in more than 30 countries, to build a responsible and sustainable model. Our iconic and positive brands - The Laughing Cow, Babybel, Boursin, continuously reinvent themselves to offer healthy snacking to our consumers.

Do you want to join a company with an entrepreneurial spirit that places trust and accountability at the heart of its decisions? Are you daring, pragmatic and determined? Come join us and measure the impact of your talent and energy in realizing an ambitious company project.

#IWorkForAllForGood

Objective

The Category Manager will play a crucial role in contributing to Bel's success. This will involve leading the development of category insights to create growth opportunities through promotion, distribution, shelving/assortment, and pricing recommendations. The role is also pivotal in providing essential category and customer insights to support strategic decisions aimed at achieving the company’s short- and long-term growth objectives.

Key Responsibilities

• Lead all category management activities for the accounts under his/her responsibility
• Interpret business data and develop fact-based recommendations that support achievement of both the retailer and Bel sales and profit objectives
• Make planogram analysis and recommendation to maximize Bel position on shelf
• Analyze and make recommendations on best promotional mix, promotional efficiency and ROI for both Bel and retailers
• Monitor progress towards achievement of retailer and Bel’s brands business objectives and recommend actions where necessary
• Lead and support the use of all analytic tools as well as develop KPI’s tracking reports to monitor progress
• Work in close collaboration with KAMs to get alignment with their selling agenda
• Prepare business reviews with clear category recommendations and present them to the retailer’s category teams and senior management
• Work in collaboration with RGM to review ROI of Bel promotions and advise KAMsin building promotional plans for the year
• Customize sales presentations for account/channel specific combining category insights and retailer strategy
• Support the annual planning process through data analysis, opportunity identification and recommendations
• Develop and implement tools to support our Sales, Marketing & Sales Strategy teams
• Provide ad-doc analysis for other internal teams as well as the management team
• Work in partnership with KAMs by providing the knowledge and information necessary to ensure the most possible accurate forecast and be a key contributor in the S&OP process
• Leverage and maximize the usage of all internal and external data sources including Nielsen, Numerator, customer POS (IRI, Toolbox, LDIA, Retail Link)
  
  

Sales & Leadership Competencies

• Sales transformation: Envision future stakes, challenges & opportunities with upfront leadership, ability to think out of the box, take initiatives but also step back on topics (engagement, networking, entrepreneurship, strategic thinking)
• Execution mastery: Strive for superior customers relationships and perfect in store execution of Bel’s strategy focused on effective selling, optimal route to market and win/win/win negotiation
• Smart Revenue Growth Management: Clear understanding of Bel and customers financial levers to win with shoppers while maximizing top & bottom line
• Category excellence: expertise in business drivers to win in stores and foster 3C growth plans, strong ability to nurture category vision with integrated joint business planning with customers (category management, perfect store drive, initiative planning)
• Market dynamic proficiency: Comprehensive understanding of external challenges and arising trends to foresee, elevate ability to understand channels, customers, shoppers, competition and trends based on data insights, market knowledge and field experience
• Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents
  
  

Minimum education and experience required:

• 5+ years of experience in CPG industry in a category management or related field Previous experience in category insights and direct account responsibility is an asset
• Bachelor’s degree in business administration, marketing and/or related field
  
  

Skills:

• Strong analytical skills, able to synthesize information to develop understanding and insights
• Excellent leadership and communication skills
• Finance acumen, strong strategic analytical thinking & problem-solving skills.
• Team player that interacts effectively with cross functional teams and different levels of the organization
• Organized with the ability to manage well under deadlines and multi-task effectively
• A result and detail-oriented professional, with exceptional interpersonal skills
• Proficiency manipulating sales data
• An excellent understanding of technology (MS PowerPoint, Excel, Word)
• Expertise in analyzing data using Nielsen, IRI, LDIA, Retail Link and any other customer specific POS platforms
• Proficient written and spoken English and French required
• Travel required occasionally for the purpose of internal and customer meetings and trainings