VP, Marketing, Hard Discount

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The Impact You'll Make

Develop and implement comprehensive marketing strategies that elevate the brand equity of our Hard Discount banners, stimulate profitable sales growth, and solidify our competitive advantage in the market. This role is pivotal in shaping the future of our Hard Discount banners by translating market insights into actionable marketing initiatives. Success will be measured by enhanced brand recognition, increased customer engagement, and a demonstrable contribution to the overall financial performance of the organization.

What You'll Do

• Collaborate with the divisional leadership team to develop long-term strategic plans to improve the company’s Hard Discount brand market position, competitive position, sales and profit.
• Measure Hard Discount brand performance and adapt strategies to improve brand health when warranted.
• Be the “voice” of the retail brand and protect the brand integrity
• Support the Hard Discount brand initiative for all banners through Brand Marketing practices
• Measure brand business performance (sales, gross margin, return on marketing investment, delivery of consumer insights) against plan for all business units and initiate corrective action when warranted.
• Direct the collection, mining and analysis of customer data in order to support sound business decisions throughout the organization and to provide a strong foundation for the development of discount brand strategy and consumer positioning.
• Direct initiatives to optimize discount brand identity store image, visual merchandising and packaging.
• Direct the development of consistent communications messaging and the programs that will deliver that messaging across all channels (broadcast media, print, electronic formats, in-store promotion, etc.)
• Collaborate with online, media, flyer distribution and Creative Production teams.
• Develop, monitor and manage within annual operating budgets.
• Manage, train, motivate and appraise direct reports. This includes explicit consideration of on-the-job training needs for each direct report, arranging appropriate training, providing timely feedback, and succession planning.
  
  

What You'll Bring

• University degree in business, marketing or an equivalent degree in a field of study related to the job
• 15+ years of relevant work experience in marketing, retail or advertising environment
• 10+ years of previous people management experience with the ability to lead and motivate a team
• A passion for food, marketing, retail and brands
• Proven ability to develop short and long term plans in line with corporate strategies
• Superior understanding of P&L process as it relates to the retail environment
• Excellent judgment and creative problem solving skills, including negotiation and conflict resolution
• Ability to manage the execution of high volume tactical marketing programs
• Ability to make decision in a changing environment and anticipate future needs.
• Exceptional interpersonal skills
• Ability to influencing at all levels of the organization
• Excellent presentation and communication skills
  
  

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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