Senior Analyst, Marketing Data & Analytics

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one of the top performers on the TSX. We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work. These honors reflect our commitment to fostering an inclusive, high-performance culture where talent thrives, and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare.

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

We’re looking for a Senior Analyst, Marketing Data & Analytics to join our growing team. This role is ideal for someone who thrives on solving business problems with data, is deeply curious, and is passionate about driving performance through actionable insights. In this position, you’ll play a key role in support Salesforce Marketing Cloud (MCP) personalization initiatives and optimizing affiliate marketing performance, while contributing to the broader measurement and analytics strategy for goeasy’s digital marketing efforts.

You collaborate closely with stakeholders across Digital Marketing, Lifecycle, Affiliate, Business Intelligence, and Risk & Analytics, supporting campaign performance measurement, channel attribution, and customer segmentation strategies that enable more effective, data-driven decision-making.

What you will be doing?

• Analyze and report on marketing performance across key channels, including affiliate marketing, email/SMS (via Salesforce Marketing Cloud), paid media (Google, Meta), web, and emerging platforms.
• Collaborate with lifecycle marketers and Salesforce MCP users to track, analyze, and optimize personalized journeys, ensuring timely and relevant insights are shared with campaign owners.
• Develop performance dashboards and automated reporting solutions to provide visibility into personalization KPIs, customer engagement metrics, and the affiliate channel’s contribution to loan growth and revenue.
• Support the execution of our multi-touch attribution model to evaluate and improve cross-channel performance throughout the customer journey.
• Work with internal BI and analytics teams to integrate first-party data into segmentation strategies and enhance targeting precision across CRM and paid channels.
• Contribute to tagging, tracking, and attribution frameworks for affiliate and MCP campaigns, ensuring proper UTM usage and consistent source data across platforms (e.g. Google Analytics, Salesforce, etc.).
• Assist with the implementation and management of GA4 and GA360 to ensure accurate capture of digital marketing activity and enable robust performance analysis.
• Partner with external stakeholders (e.g. Salesforce, affiliate networks, agencies) to maximize platform value and apply best practices that drive ROI.
• Deliver regular and ad hoc insights to marketing stakeholders to inform budget allocation, test-and-learn strategies, and campaign optimization.
• Build models or forecasts to support loan volume growth, customer acquisition goals, and personalized offer effectiveness using internal and third-party data sources.
  
  

What experience do you have?

• 3–5 years of experience in marketing or digital analytics, ideally in a performance-driven environment.
• Strong understanding of digital media, affiliate marketing, and CRM analytics.
• Hands-on experience with Salesforce Marketing Cloud and affiliate marketing platforms or networks is strongly preferred.
• Proficiency in Google Analytics 4, UTM frameworks, and data visualization tools such as Tableau or Power BI.
• Comfortable working with data manipulation tools like advances Excel; experience with SQL or BigQuery is a plus.
• Proven ability to translate complex datasets into clear, actionable insights for both operational and executive audiences.
• Experience collaborating cross-functionally with marketing, data, and technology teams to drive measurable outcomes.
• Strong project management, prioritization, and communication skills.
• Analytical mindset with a passion for experimentation, testing, and continuous performance improvement.
  
  

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, between our Mississauga and downtown Toronto office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…

Financial Benefits

• Leverage our RRSP match and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.
  
  

Health And Lifestyle

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.
  
  

Employee Perks

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!
  
  

Diversity, Inclusion, And Equal Opportunity Employment

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.