Business Development Representative (BDR)

Turn cold prospects into red-hot champions. As Ribbon’s first BDR you’ll own the top of funnel from hunting ideal accounts to booking high impact demos so our GTM engine never runs out of fuel. If you love creative outreach, data-driven iteration, and the thrill of breaking into tier-one logos, this is your launchpad.

About Ribbon

We’re on a mission to let every employer find the right people 10× faster. Our always-on, voice-AI interviewer screens candidates in minutes, surfaces the best fits automatically, and frees recruiters to spend time where it counts. From scrappy startups to Fortune 500s, Ribbon slashes time-to-hire and levels up candidate quality with no extra headcount required.

How you’ll make an impact

• Own your territory pipeline: Map target accounts, build multi-threaded contact lists, and run sequenced outreach across email, phone, LinkedIn, and creative channels.
• Book qualified meetings: Turn curiosity into calendar invites - hit and exceed monthly demo
• Experiment & optimize: A/B test subject lines, hooks, and cadences; track conversion metrics; double down on what works.
• Master the Ribbon story: Articulate ROI in a sentence, handle objections with confidence, and tailor messaging for CHROs, Talent leaders, and Ops stakeholders.
• Document winning playbooks: Capture templates, talk tracks, and personalization techniques that scale the next generation of BDRs.
• Fuel product insight: Relay prospect pain points to Senior Enterprise AEs and Product & Engineering so our roadmap stays laser-focused on buyer needs.
  
  

We are looking for someone who

• Has 1–3 years of outbound sales or BDR/SDR experience at a high-growth B2B SaaS company (HRTech a plus).
• Communicates with purpose: concise, clear, persuasive, and effortlessly shifts from polished C-suite emails to rapid-fire Slack pings in our dedicate customer channels.
• Data-savvy: Confident using Attio to track deals, automating outreach with Reply.io and Clay, and pulling clear reports that highlight where we can grow faster.
• Learns fast & iterates faster: embraces feedback, runs experiments, and isn’t afraid to scrap what isn’t working.
• Operates autonomously: proactive, organized, and able to manage high-volume outreach without hand-holding.
• Radiates high energy, rebounds quickly from setbacks, and keeps an unwavering, upbeat outlook.
• Bonus points for experience selling to Talent Acquisition or HR stakeholders.
  
  

How can you grow at Ribbon

Be the architect of our outbound engine—design the playbooks, test new channels, and train the next wave of BDRs. As you master pipeline creation, you’ll unlock clear tracks into AE, Partnerships, or Growth leadership, all while building meaningful equity in a company redefining how the world hires.

Why Ribbon

• Competitive salary + meaningful equity. We want you thinking like an owner because you are one.
• Cutting-edge tech. Build with the latest AI tooling, not yesterday’s stack.
• Health & wellness stipend. Your mind and body are part of the product.
• Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.
• Regular team lunches & meetups in Toronto. Remote first doesn’t mean remote only.
  
  

Ready to Standout? How to Apply:

We’ve ditched the cover letter and initial screening. Experience Ribbon’s product by starting your AI interview now - 24/7, no recruiter bottlenecks.

Apply in Seconds: Apply to this role. You'll automatically receive an email confirming your application and a request to complete our AI interview.

Showcase Your True Potential: Go beyond your resume and let your skills shine

Stay Tuned: If you’re a match, our team will reach out fast for next steps.

We can’t wait to see how you’ll write Ribbon into every hiring story.