Rental Fleet Manager

Rental Fleet Manager – Lawson Sales Winnipeg

Location: Winnipeg, MB

Reports To: General Manager / Dealer Principal

Department: Rentals

Employment Type: Full-time, Permanent

Eligibility: Must be legally entitled to work in Canada

Company Overview

At Lawson Sales, we pride ourselves on being Manitoba’s trusted equipment dealership, offering sales, service, parts, and rental solutions for agricultural, construction, and landscaping equipment. With decades of expertise and a focus on delivering value to our customers, we are growing and looking for a dedicated Rental Fleet Manager to take our rental operations to the next level.

Position Summary

The Rental Fleet Manager is responsible for overseeing the full rental lifecycle of our equipment fleet — from acquisition and maintenance to customer delivery and return — ensuring operational excellence, profitability, and an exceptional customer experience. This is a hands-on leadership role that requires a balance of business acumen, mechanical knowledge, and customer service skills.

Key Responsibilities

Operational Leadership

• Manage all daily activities of the rental department, ensuring equipment is ready, contracts are accurate, and customers are satisfied.
• Potential to supervise, train, and motivate rental staff, fostering a culture of accountability, teamwork, and excellence.
• Develop and implement operational procedures to maximize efficiency and minimize downtime.
• Monitor and analyze key performance indicators (KPIs), utilization rates, and financial results to drive continuous improvement.
  
  

Fleet Management

• Oversee the maintenance schedule of the rental fleet, coordinating with the Service Department to minimize unplanned downtime.
• Inspect equipment regularly to ensure it meets company quality and safety standards.
• Make informed recommendations on fleet expansion, replacement, and disposal based on utilization and market trends.
• Maintain an accurate inventory of rental equipment and track movement between locations.
  
  

Customer Service & Business Development

• Serve as the primary point of contact for key rental customers, building and maintaining strong, long-term relationships.
• Assist customers in selecting appropriate equipment for their needs, providing guidance on safe operation and best practices.
• Resolve customer concerns promptly and professionally.
• Identify opportunities to grow rental revenue through strategic pricing, targeted marketing, and customer outreach.
  
  

Administrative & Financial

• Ensure all rental contracts, agreements, and documentation are accurate, complete, and compliant with company policies.
• Monitor accounts receivable for rental customers and work with the accounting team to ensure timely payment.
• Prepare regular reports for senior management summarizing rental performance, challenges, and opportunities.
• Manage rental rates and budgets to ensure the profitability of the department.
  
  

Qualifications & Skills

• Minimum 3–5 years of experience in rental operations, fleet management, or related roles — preferably within equipment, construction, or agriculture industries.
• Proven leadership experience with the ability to coach and develop staff.
• Strong understanding of mechanical equipment, maintenance needs, and operational requirements.
• Exceptional organizational, time-management, and problem-solving skills.
• Excellent interpersonal and communication skills — able to effectively interact with customers, employees, and management.
• Proficient in rental software systems, Microsoft Office Suite, and basic financial reporting.
• Valid Class 5 driver’s license; Class 3 or equipment operator experience is an asset.
• Ability to work flexible hours during peak seasons as required.
  
  

What We Offer

• Competitive salary commensurate with experience, plus performance incentives.
• Comprehensive benefits package, including health, dental, and vision.
• Registered Retirement Savings Plan matching program
• Opportunity to lead and grow a key department within a reputable and expanding company.
• Ongoing professional development and training.
• A positive, team-oriented work environment with a focus on employee success.
  
  

Ready to Apply?

If this sounds like the perfect role for you, submit your application today! We can’t wait to welcome you to our team.

We embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their authentic selves to work. We are committed to supporting our diverse talent, clients and communities. We do not discriminate against applicants of any status or condition protected by federal, provincial/territorial or local law.

All applications will be reviewed. However, only those selected for an interview will be contacted.

About Reesink Canada Holdings

Reesink Canada Holdings is a subsidiary of Royal Reesink, a Dutch company that started in 1786 as a blacksmith and has evolved into one of the largest equipment suppliers internationally.Canada is one of the main markets for Royal Reesink. We believe that both the agricultural and construction equipment market have big potential in Canada. That is why a Reesink Canada Holdings was founded as a dedicated entity for all Canadian activities.This provides an excellent match with Royal Reesink’s growth strategy, which is based in part on growth with existing brands in new markets.Royal Reesink has been representing CLAAS for over 65 years in the Netherlands and also represents CLAAS, HORSCH and MACDON in Kazakhstan. There are significant similarities between Western Canadian agriculture and agriculture in Kazakhstan, and therefore synergies can be realised.