General Manager
Strickland’s Brantford Dealership

We’re Hiring: General Manager – Strickland’s Brantford Chevrolet Buick GMC Cadillac
About Us
With over 50 years of trusted automotive experience, Strickland’s has built a reputation for delivering exceptional service, quality vehicles, and a customer-first culture. Representing premier brands like General Motors and Toyota, and offering an extensive pre-owned inventory, we’re more than a dealership — we’re a community-driven business built on values of integrity, teamwork, and excellence.
Our Brantford location is looking for a dynamic General Manager to lead day-to-day operations, drive performance, and uphold the standard of excellence Strickland’s is known for.
Your Impact
As General Manager, you’ll be the driving force behind the dealership’s overall success. You’ll lead with strategy, vision, and integrity — empowering department heads, supporting your teams, and ensuring every customer experience is second to none.
What You’ll Do:
Provide strong leadership across all departments — Sales, Service, Parts, and Finance.
Build, mentor, and support a high-performance management team.
Set clear goals, monitor performance, and implement strategies to exceed targets.
Champion an exceptional guest experience at every touchpoint.
Drive dealership profitability while maintaining operational efficiency.
Oversee inventory planning, expense control, and P&L management.
Ensure compliance with OEM requirements, provincial regulations, and internal policies.
Maintain a positive, accountable, and inclusive workplace culture.
Represent the Strickland’s brand in the community and with manufacturer partners.
Adapt to changing market conditions and lead innovation within the store.
What You Bring:
Proven track record in automotive dealership management (7+ years preferred).
Strong understanding of all dealership operations — Sales, Service, Parts, and F&I.
Inspirational leadership skills with the ability to coach, motivate, and hold others accountable.
Solid business acumen, with a focus on profitability and customer retention.
High ethical standards and a hands-on leadership style.
Valid OMVIC license and a clean driver’s abstract.
Why Strickland’s?
Trusted, family-owned business with a strong reputation.
Competitive compensation and performance bonuses.
Company vehicle and benefits package.
Community involvement and exciting company events.
Additional Details:
Location: Full-time, in-person role at our Brantford dealership
Compensation: Highly competitive, based on experience and qualifications
Ready to Lead the Way?
At Strickland’s, we’re not just filling a role — we’re looking for a true leader. If you’re ready to take your automotive career to the next level and make a lasting impact, we’d love to meet you.
Strickland’s is an equal opportunity employer committed to fostering a diverse and inclusive workplace. If you require accommodation at any stage of the recruitment process, we’re happy to assist.
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