Advisor, Digital Strategy

At Alto, we are actively contributing to the transformation of Canada's future with our high-speed train project connecting Quebec City and Toronto. With the support of the Government of Canada, this innovative project aims to improve the quality of life of our citizens, strengthen ties between communities and stimulate economic growth.

Would you like to take on a stimulating, high-impact challenge? We are looking for a Advisor, Digital Strategy.

The role

Reporting to the Director, Brand Management & Market Intelligence, the Advisor, Digital Strategy supports the development, coordination, and implementation of web projects, including website content updates, and the planning and execution of digital initiatives. The role is responsible for coordinating the development of website content and monitoring performance to support marketing needs. Engaging with internal stakeholders and agencies, the Advisor ensures the objectives are achievable and meet quality standards.

The responsibilities associated with this position include:

• Participate in the development of the long-term digital strategy; conduct an annual operational review and make recommendations.
• Brainstorms new and creative growth strategies through the web.
• Participate in the development and implementation of the SEM investment strategy.
• Review web performance scorecard and provide diagnostic and recommendation.

• Establish, execute, and optimize strategies related to website design and content to achieve operational objectives, increase conversion rates, improve search engine rankings, and harmonize the web experience.
• Update website content in line with corporate strategy
• Continuously identify ways to improve the creation, management, and presentation of the content to provide a superior user experience and enhance the brand in an online environment.

• Interpret activity stats generated by web tools like Google Analytics and Power BI. Recommend initiatives and required development to reach objectives.
• Oversee web site performance monitoring, interpret regular activity reports, and make recommendations for adjustments to ensure maximum availability and performance.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

• Perform technology needs assessments, evaluate new technology and determine the benefit for the corporation, ensuring technology is aligned with the corporate IT architecture. Oversee the installation, configuration and testing of hardware and software with IT support. Maintain synchronization of production and development of web servers.
• Manage network and data security as per IT standards.

Requirements:

• Bachelor’s or master’s degree in marketing or a related field.
• Minimum 7 years of experience in Marketing with 4 years managing the development of a website.
• Demonstrated ability to understand and apply brand, content, risk, and technology guidelines.
• Solid working experience in digital marketing, particularly within the rail industry.
• Demonstrable experience leading and managing SEO, marketing digital web campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)
• Good knowledge of newsletter management and distribution tools (e.g., Mailchimp, Envoke, Marketing Cloud)
• Good knowledge of web content management tools, such as Drupal or Wordpress.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Bilingualism (French and English), spoken and written

The ideal candidate will have:

• Solid project management, organization, and analytical skills.
• Excellent communication skills, both in writing and verbal communication.
• Team-oriented.
• Critical thinking.
• Ability to use logic and reasoning to solve problems.
• Ability to work on multiple projects in a fast paced, deadline driven environment.

Why join our innovative team?

• Basic paid group insurance for you and your family: medical, dental, life, disability, etc.
• Access to wellness and health accounts to support your lifestyle.
• Flex-Alto account of $500 to encourage a healthier approach and a more sustainable mode of transportation.
• A retirement plan and savings options (RRSP and TFSA).
• Vacations based on experience, available upon hiring.
• An incentive compensation program.
• Flexible hybrid work mode.
• A work environment that encourages initiative, innovation, and forward-thinking solutions.
• A unique opportunity to shape the future of transportation in Canada.

We work to create high-performance, diversified teams

At Alto, we believe in the power of diverse teams. We aspire to provide an inclusive and equitable work environment where everyone can develop and flourish. Alto offers equal employment opportunities to all and invites qualified individuals, regardless of their identity, origin or situation, to apply.

Please let us know if you need any adjustments during the recruitment process. We will do our utmost to provide you with a fair and pleasant experience, while keeping any adjustments confidential.

Please note that we will communicate only with those candidates whose applications are selected for further consideration. To find out more about the entire project, visit Alto - Home.