Ecommerce Manager

Job Title

Ecommerce Manager

Location:

HAVEN Head Office, Vancouver, BC

Job Description

The E-Commerce Manager is responsible for leading HAVEN’s digital business across e-commerce, performance marketing, and customer experience. This role oversees the daily operation and optimization of the HAVEN website, app, and supporting platforms while driving traffic, conversion, and retention through data-driven strategy. Working cross-functionally with brand, operations, and technical teams, the E-Commerce Manager ensures HAVEN’s digital presence reflects our premium positioning and scales effectively. This role combines technical fluency, analytical rigor, and a strong understanding of user experience and digital trends to deliver measurable growth.

Duties And Responsibilities

(Including but not limited to)

• E-Commerce Strategy & Execution: Develop and execute strategies to grow HAVEN’s online business, increase conversion, and optimize customer experience across all digital channels. Align digital plans with brand and business objectives in collaboration with leadership.
• Website, App & Platform Management: Oversee the day-to-day operations of HAVEN’s Shopify Plus site and mobile app, including product listings, navigation, homepage updates, pricing accuracy, promotions, and digital merchandising.
• Performance Analytics: Monitor key metrics including traffic, conversion, AOV, bounce rate, and campaign ROI. Use insights to optimize site performance and digital marketing strategy.
• Digital Marketing Strategy: Plan, execute, and analyze digital campaigns to increase traffic, sales, and customer engagement. Oversee paid advertising across Google Ads, Meta Ads, and other digital platforms.
• SEO & Site Visibility: Implement SEO best practices to improve organic rankings and visibility. Regularly review site structure, metadata, and performance for continuous improvement.
• Customer Data, Email & Personalization: Manage and segment the customer database to support email marketing, retention initiatives, and loyalty program strategy. Ensure integration of customer data across digital channels for cohesive communication.
• UX & CRO Optimization: Identify and execute opportunities to improve user experience and conversion rates through A/B testing, UX best practices, and user flow refinement.
• Cross-Functional Collaboration: Partner with internal teams including brand, customer service, logistics, and IT to deliver a seamless and optimized customer experience across all digital touchpoints.
• Project Management: Lead e-commerce initiatives such as platform upgrades, feature launches, loyalty program enhancements, and third-party integrations. Work with developers and vendors to deliver projects on time and to spec.
• Vendor & Tool Management: Manage relationships with platform providers, agencies, and software vendors. Ensure performance, support, and ROI from external partners.
• Digital Trends & Innovation: Stay current on ecommerce, digital marketing, and AI-related tools and technologies. Make recommendations for innovative strategies or systems to maintain HAVEN’s competitive edge and digital relevance.
• Occasional Content Capture: Support social media efforts through occasional content capture as needed, including behind-the-scenes visuals or quick-turn creative to support product launches or digital storytelling.
  
  

Qualifications And Assets

A combination of education, experience, technical skills, analytical skills, communication skills, creativity, and industry certifications are necessary to be successful in this role

• 3–5 years of experience in e-commerce or digital marketing, ideally within a premium or fashion/lifestyle brand environment
• Strong working knowledge of Shopify Plus, including navigation, product management, and app integrations
• Experience overseeing email marketing and customer data segmentation for personalization and retention
• Proficiency with analytics platforms (Google Analytics, Shopify reports, Meta Ads Manager, etc.) and ability to make data-driven decisions
• Understanding of SEO, UX principles, and conversion rate optimization
• Familiarity with paid digital advertising platforms including Google Ads and Meta (Facebook/Instagram) Ads
• Strong organizational skills with the ability to manage projects across multiple teams and timelines
• Ability to communicate effectively with technical teams, creatives, and leadership
• Demonstrated awareness of digital trends, AI tools, and evolving customer expectations in e-commerce
• Experience managing third-party vendors, developers, and platform partnersOccasional content capture ability (photo/video) for social media support is a bonus
• Comfort operating in a fast-paced, cross-functional environment with a strong sense of ownership and attention to detail
  
  

Compensation

• $60,000-$80,000 per year depending on qualifications and experience.
• Extended health and dental coverage
• Paid vacation and statutory holidays
• Employee discounts
  
  

How To Apply

Please send a cover letter and resume to [email protected]. Any interested applicants must include HAVEN Recruit: Ecommerce Manager in the subject line.