Events & PR Coordinator

About The Role From red carpets to some of the most exclusive events in the country, from exciting influencer programs to always on PR pitching. From strategy to activation to tactical excellence, the YBIMC Events & PR Coordinator will have the opportunity to help shape and execute experiential activations and communications strategy for world-class brands. You'll be tasked with planning and executing events, and building strong media and influencers lists. The success of this role is tied to having exceptional organizational and research skills As an Events & PR Coordinator at YBIMC, you are accountable for:

• Coordinating event logistics, from research and outreach, to coordinating vendors to ensure directives are on point and delivered on time.
• Planning and execution of different events and experiential campaigns.
• Understand project’s need and coordinate execution plan, updating event budgets, timelines, and detailed run of shows, as well as post-event reports.
• Developing and vetting media and influencer lists for various campaigns.
• Supporting with press releases distribution, and media kits development, fulfilment and distribution.
• Monitoring for media and influencer coverage. Maintaining and developing reports.
• Assist in creating content for social media, newsletters, and the company website.
• Collaborating with the team on ideation, research and new pitches.

What We’re Looking For

• 2+ years of experience in event planning and/or public relations. Agency setting will be considered a plus.
• Degree in Public Relations, Communications, Marketing, or a related field.
• Strong organizational and project management skills.
• Exceptional written, verbal, and interpersonal communication skills.
• Candidate must be detail-oriented and able to handle various projects simultaneously.
• Experience with public relations and influencer tools such as Meltwater, Sprout Social, Modash & Cision.
• Experience collaborating with an integrated marketing team.

About YBIMC YBIMC is an integrated marketing and communications agency. We believe our clients’ brands have unbounded potential and our integrated approach mirrors that belief. Our work is unbounded by platform or by tactic. We are storytellers, audience builders, analysts, creatives, and leaders, working together to deliver the best possible results While we thank all applicants for their interest, only those selected for an interview will be contacted. Interviews will be conducted in person at our Toronto office and/or via video call. YBIMC is committed to diversity and inclusion of all people.