Public Relations Manager

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw Hard Seltzer, Mike’s Hard Lemonade, Olé Cocktail Co. and Más+ by Messi—alongside a collection of luxury wineries in the Okanagan Valley, notably Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery.

The Manager, Public Relations, will work closely with the Director, Public Relations and will lead the overall strategy, development and implementation of PR and Communications campaigns to build positive media awareness and industry recognition for Mark Anthony’s portfolio of import wine, spirit and company-owned brands. This individual will work closely with the Partner Brand Teams to help create, manage and leverage all import brand-led activations and to surface unique PR opportunities across Canada.

What you'll do:

• Work with Director, Public Relations to develop and execute proactive media relations plans, initiatives, and media relations campaigns for our MAWS import wine & spirit brands, Declaration Wine & Spirits and Bacchus Frechette.
• Provide media support for Winemakers and Key stakeholders from the portfolio of Import Partner Brand and Iconic Wineries of British Columbia portfolio.
• Host Wine Critics and Key Media in Canada, as required.
• Support with PR efforts of the Iconic Wineries of BC portfolio, fulfilling proactive media strategies and hosting media onsite, when required.
• Develop and fulfill inbound media requests and develop media toolkits and other press materials.
• Manage media sample drops (ordering, packaging & shipping samples to reviewers).
• Lead earned media efforts for multiple brands, working closely with various stakeholders within the organization, as well as agency partners.

What you have:

• 7+ years of business-related work experience preferably attained in a corporate in-house or PR agency environment
• Strong ability to demonstrate business acumen, copywriting.
• Proven experience working and collaborating with multiple stakeholders
• Excellent command of MS Office, Outlook, Excel, Power Point and Word, and media software systems (Muck Rack)
• Extremely organized and process oriented
• Exceptional communication skills

Why Join Us?

Mark Anthony is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. The typical hiring range for this position is $75,000 - $95,000 annually complemented by a bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education.

As part of our Total Rewards program, we are also proud to offer:

• Company-matched RRSP contributions
• Extended health and dental benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health
• Maternity & Adoption Leave Top Up and Paid Secondary Caregiver Leave
• Paid time off
• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.

Other perks include:

• Located in a prime Vancouver neighborhood (near transit)
• Flexible work environment of 4-days a week in-office
• Company paid parking
• Complimentary building gym

We are growing a lasting legacy in the beverage alcohol industry, with people first. Apply now!

Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada. We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.