Senior Strategist, Digital Activations

Is working with industry leaders a dream of yours? Do you love working in a fast-paced environment and being recognized for your work? Let’s chat about our Senior Strategist, Digital Activation opportunity at OMD Canada!

At OMD we are much more than just a media communications agency. We approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.

Overall Responsibilities:

You are part marketing scientist, part performance manager and part digital activation specialist. You are analytical by nature and get a thrill from not just exceeding performance targets, but uncovering insights that inform data-based media planning.

This role is responsible for digital planning, execution, implementing and interpreting analytics, measurement, and tracking of digital media campaigns. The successful candidate will have a proven track record of success in digital performance media.

What your day will look like:

1. Digital Activation

· Identify and develop tactical opportunities that meet client and corporate objectives through actionable insights derived from analytics.

· Brief and coordinate platform activation specialists (search, social and programmatic) to implement campaigns

· Purchase direct-to-vendor digital ad buys (e.g. video, audio, etc.)

· Work with planning teams to design a tagging infrastructure aligned to a measurement plan

· Liaise with ad-ops technicians to implement tags

· Coordinate trafficking of digital ad materials

2. Analytics

· Conduct accurate data processing, analysis, interpreting results and making actionable recommendations.

· Provide insight reports including audience, channel, ad creative and market learnings to inform future strategic planning decisions

3. Performance Management

· Oversee and inspire continual incremental KPI improvements

· Make data-informed investment optimization decisions between platforms

· Make optimization recommendations to planners and activation specialists

4. Communication & Collaboration

· Regular interaction with team members and calls and presentations to clients

· Liaise with internal OMD departments (e.g. Traffic, and Accounting) as well as OMD vendors.

Key Qualification:

3+ years of work experience; recent and proven experience in site direct/programmatic Display/OLV, Social & Search planning and activation is required.

· Hands on experience in paid search as well as one or more key social platforms: Meta, TikTok, Pinterest and Snap.

· Campaign ownership: campaign setup, ad creation, QA, pacing/budget management, optimizations

· Outstanding ability in optimizing and managing client digital strategy ensuring micro and macro goals are hit daily/weekly.

· Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used

· Highly proficient in MS Office Suite, with emphasis on MS Excel.

· Proven experience with Google Analytics (GA4) and third-party ad-servers (e.g. Google Campaign Manager). Experience with other digital solutions (Omniture, WebTrends, Social Media monitoring) a bonus.

· Excellent presentation, verbal, and written skills

· High attention to detail

Expected Behavioral Attitude:

· Leadership, initiative and entrepreneurial spirit

· Positivity, passion and determination

· Spirit of collaboration and teamwork

· Good stress management, responsiveness and adaptability

· Organizational skills and rigor

· Creativity and sense of innovation

· Interpersonal skills

· Negotiation skills

Core Competencies:

· Must be motivated, detail oriented, a good communicator, comfortable with following direction and able to produce a high quality of work to short deadlines

· Excellent verbal and written communication skills

· Strong mathematical and analytical skills required

· Creative thinker

· Solid media evaluation skills

· Excellent presentation skills

· Problem solving ability

OMD is a great place to work with friendly and dynamic team members who are committed to creating a fantastic culture. Of course, we continue to work from home and staying very well connected. Some perks we offer are:

· Virtual Monthly Town Hall Meetings

· Comprehensive in-house training program

· Full complement of health benefits (My FlexBenefits@OMD)

· Flex Work Arrangement and Work Life Balance initiatives

· “Special Days” (extra time-off days around statutory long weekends)

· Rewards & Recognition program when you go above and beyond the call of duty

OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

If you are interested in joining our team in Toronto, please submit your resume and cover letter/email to [email protected]