Senior Analyst - Brand & Advertising

American Express


Date: 4 hours ago
City: Toronto, ON
Contract type: Full time

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?

The Senior Analyst, Brand & Advertising will play a key role on the team by assisting in the execution of breakthrough and impactful campaigns that strengthen the American Express brand in the Canadian market. The right candidate will have a strong creative eye and ability to lead innovative work through collaboration and partnership with internal stakeholders as well as external agencies.


The main responsibilities of the role include:
  • Supporting the execution of the annual brand marketing plan in Canada, including agency briefings, creative development, communications, analysis, and budget management, in partnership with the Global Advertising and Brand Management team, Corporate Affairs and Communications team, and Integrated Agency Team.
  • Partnering with different business units to develop strong creative and media strategies to support product launches, refreshes and other key above-the-line priorities in the market outside of the annual brand plan.
  • Leading the execution and implementation of global sponsorships and activations in the Canadian market, most notably the Formula 1 Canadian Grand Prix.
  • Build and leverage relationships with internal teams (including Marketing, Global Advertising and Brand Management, Corporate Affairs & Communications, Legal, and Compliance) and external Integrated Agency Team.
  • Gather data and insights from campaign reports including brand lift studies and brand consideration measurement to inform business decisions.
  • Assist in managing the annual Canadian brand budget following both local and central budget processes.
  • Act as expert on brand guidelines, reviewing and providing guidance to local marketers as they develop creative communications.

Minimum Requirements
  • 1 – 3 years of experience in Advertising and Communications in house or at an agency.
  • Exceptional oral and written communication skills, with emphasis on brief development and presentation to internal and external stakeholders, including senior leadership.
  • Strong creative eye with passion for advertising & media, and the ability to think strategically on how to best communicate our brand, products and services to Canadians.
  • Experience bringing campaigns and projects to life from conception to execution (briefing, project management, stakeholder feedback, budget management and more).
  • Highly motivated self-starter – you think strategically and execute with operational excellence, while managing multiple complex projects simultaneously.
  • Terrific team player – you build strong relationships to champion ideas, initiatives, and projects across internal and external stakeholders.
  • Growth mindset – you’re willing to learn, ask questions, and be creative.
  • An understanding of the Canadian advertising landscape, including an awareness of innovative opportunities and trends within the market.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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