Marketing Manager | On-site in Edmonton | $65-80k + Benefits

Marketing Manager | On-site in Edmonton | $65-80k + Benefits

The Company

An established and community-focused real estate organization is seeking a creative and driven Marketing Manager to lead initiatives at one of Edmonton’s most recognized shopping destinations. With a strong presence in the commercial real estate and retail property sectors, this group is committed to creating meaningful connections between retailers, customers, and the surrounding community.

The Role

This in-person position is responsible for overseeing all marketing, communications, event planning, and guest services activities for a high-traffic shopping centre in Edmonton. The ideal candidate brings a blend of strategic thinking and hands-on execution, with a strong understanding of digital marketing, traditional media, and community engagement. This role is integral in driving foot traffic, supporting retailer success, and enhancing the overall guest experience.

Responsibilities

• Marketing Strategy & Campaigns:
• Develop and execute the annual marketing strategy and budget, aligning efforts with business goals such as traffic growth and tenant sales.
• Use data and analytics to evaluate campaign effectiveness and adjust plans accordingly.
• Collaborate with leasing and operations teams to align marketing efforts with broader property initiatives.
• Digital & Traditional Marketing:
• Manage the property’s website, social media platforms, and email communications.
• Work with designers and content creators to develop brand-aligned campaigns.
• Oversee paid media, SEO/SEM, and marketing automation efforts.
• Event Planning & Promotions:
• Conceptualize and manage seasonal events, community activations, and experiential campaigns.
• Partner with retailers to promote in-store events, product launches, and store openings.
• Tenant Engagement:
• Act as a strategic partner to over 160+ tenants, supporting their marketing initiatives and encouraging participation in centre-wide campaigns.
• Communications & Public Relations:
• Serve as the primary point of contact for all public-facing communications.
• Draft press releases, internal updates, and community messaging.
• Foster relationships with media outlets, schools, and local non-profits to elevate the property’s community presence.
• Budget Management & Reporting:
• Manage the marketing budget, track performance, and prepare post-campaign reports.
• Liaise with external vendors and consultants to ensure smooth delivery of services.
• Support sponsorship and partnership initiatives in collaboration with the leasing team.
• Guest Services Oversight:
• Lead a small team of Guest Services professionals, ensuring exceptional customer service.
• Ensure the team is equipped with knowledge of policies, tenant offerings, and centre updates.
• Encourage team participation in centre events and activations.

Requirements

• Degree or diploma in Marketing, Communications, or a related field.
• 5+ years of marketing experience, preferably in retail, real estate, or property management.
• Strong background in digital marketing, social media, and PR.
• Proven ability to plan and execute large-scale events.
• Excellent communication, organization, and leadership skills.
• Proficiency with Microsoft Office, Adobe Creative Suite, and Canva or similar tools.
• A collaborative team player with a strong sense of initiative and attention to detail.
• Ability to work some evenings and weekends to support events.

This is an on-site role based in Edmonton.

Qualified candidates who are passionate about community building and retail marketing are encouraged to apply. This is an exciting opportunity to join a collaborative team and have a meaningful impact on a well-loved shopping destination.

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