Initiative - eCommerce Content Lead

Position Summary

Unilever is a global consumer goods company known for its commitment to sustainability and a diverse portfolio of iconic brands. Unilever's expansive brand lineup includes household names such as Dove, AXE, Olly, Liquid IV, and Hellmann's. Every day, over 2 billion people around the world rely on our products for their daily needs.

Unilever is seeking a dynamic and seasoned eCommerce Content Lead. This role will be pivotal in advancing Unilever's digital presence and driving the growth of eCommerce. As the eCommerce Content Lead, you will own end-to-end eCommerce content development and lead organic search strategies. Your multifaceted role integrates SEO expertise and eCommerce content management to boost brand visibility, engagement, and conversion.

If you have what it takes, are results oriented, and thrive in performance-driven environments, we'd love to hear from you!

Key Responsibilities

• Drive the overall eCommerce content strategy to deliver growth for our vast portfolio of products and brands across Amazon and Omni channels
• Responsible for end-to-end eContent workflow and processes across internal teams (brand, R&D, legal, customer development, global center of excellence) and external partners (creative agencies, syndication partners, review collection agencies)
• Lead a team of 5+ content strategists and deployment specialists against the delivery of best-in- class content creation and flawless execution thereof across retailer platforms
• Uphold and enhance reporting standards to regularly track performance against KPIs including content completeness, organic search performance, and conversions; ensuring key actions are being taken to optimize performance
• Work with retailers to ensure all content adheres to their standards and is optimized to their search algorithms to win in organic search
• Lead all e-Content capabilities including, but not limited to, Ratings & Reviews, UGC, Content Syndication, SEO, Organic Search, AI/ML Integration, API connections, etc
• Own the relationship with content creative agencies, driving efficiencies in workflow and elevating content quality
• Manage vendor onboarding, privacy risk assessments, legal regulations, data processes as per Unilever standards
• Manage content budgets while identifying opportunities to unlock savings

Desired Skills & Experience

• Minimum 8-10+ years of proven experience in e-content management, SEO and digital marketing.
• Strong understanding of retailer eCommerce platforms (e.g., Amazon, Walmart).
• CPG/Beauty industry experience a huge asset.
• Experience leading a team of direct reports and building a supportive & team-oriented culture, with a performance driven mindset at the heart.
• Willingness to work in a fast-paced and dynamic space with complexity of project management.
• Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, BrightEdge, SEMrush, Moz).
• Proficiency in content management systems (CMS).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and provide actionable recommendations.
• Creative problem-solving skills and a passion for staying updated on industry trends.
• Team player with a passion for high performance, strong collaboration and project management skills.

Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry's most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]