Senior Marketing Manager

Senior Marketing Manager – Opportunity at Urbacon

Join Urbacon’s Growth Journey!

Urbacon, a leader in B2B construction, is searching for an accomplished Senior Marketing Manager to drive our brand transformation and support our aggressive growth strategy. This high-impact role offers the chance to shape Urbacon’s market presence and lead innovative digital initiatives.

Key Responsibilities

• Lead and execute Urbacon’s digital-first marketing strategy to elevate brand perception and drive qualified leads.
• Manage Urbacon’s website and digital presence, ensuring mobile-first design and compelling content.
• Launch data-driven social media campaigns, increasing engagement and visibility in key markets.
• Support the strengthening industry relationships by enhancing Urbacon’s presence with the architectural, design and commercial real estate communities, as well as at high-profile events.
• Oversee and mentor a growing marketing team, instilling discipline, creativity, and a results-driven mindset.
• While working closely with our CRM systems: create, launch and monitor targeted marketing campaigns.
• Champion the standardized branding, documentation, and proposals across the organization.
  
  

What We’re Looking For

• Post-secondary degree in Marketing, Communications, or a related field.
• Minimum 7 years of progressively senior marketing experience, preferably in B2B sectors like construction, real estate, or professional services.
• Proven ability to deliver digital-first marketing strategies and high-engagement campaigns.
• Expertise in CRM, MS Office, Adobe Creative Suite, InDesign and web/social media management.
• Excellent interpersonal, leadership, and project management skills.
• Creative, results-oriented, and eager to drive measurable growth in a fast-paced environment.
• Valid Ontario Drivers License
  
  

What Success Looks Like

• Quantum increase in digital engagement within 12 months.
• Clear, unified brand messaging across all channels and audiences.
• Substantial pipeline growth and measurable impact on business development targets.
  
  

Why Urbacon?

This is a rare opportunity to make a lasting impact at a company committed to bold transformation, best-in-class processes, and reclaiming market leadership. You will directly influence strategy, team culture, and industry standing within a collaborative, innovative environment.