Marketing Manager

Come join Pattison Food Group Ltd., a Jim Pattison business, and Canada’s largest Western-based provider of food and health products.

Pattison Food Group Ltd. is a certified Great Place to Work and consists of Save-On-Foods and other well-known grocery banners. With nearly 300 retail locations, we proudly employ more than 30,000 team members.

We have an exciting opportunity for a full-time Marketing Manager to join our Marketing team in Langley, BC.

Reporting to the Senior Manager, Marketing, you will be responsible for developing and executing strategic marketing initiatives that build brand awareness and drive business growth. This role requires a strong track record in planning, launching, and analyzing high-impact marketing and advertising campaigns to ensure consistent and compelling brand presence across channels. In this role, you will inspire, coach, and manage a high-performing team, foster a collaborative, results-driven culture and ensure alignment across functions.

You will be responsible for:

• Developing and recommending annual marketing plans for Pattison Food Group banners across Western Canada, as well as for the implementation of the approved plans.
• Creating, implementing, and managing the marketing strategy, activity calendar and marketing budget for multiple brands, programs, and promotions.
• Driving performance-based marketing; leading the analysis and assessment of key business issues to develop marketing plans that deliver sales targets.
• Developing and managing marketing KPIs, analyzing and reporting on paid digital performance (CPM, Engagement and Sessions) and providing executive-level reports.
• Working with internal production and creative teams as well as various agency partners to execute creative for traditional, digital, social, email and instore signage.
• Overseeing the daily operations of marketing campaigns, making recommendations for improvements, and addressing any issues that arise.
• Planning and executing Direct-to-Consumer strategies to maximize acquisition of new consumers.
• Developing and promoting a consistent brand standards and strategy, including key messages and guidelines, both internally and externally.
• Supporting store teams to develop localized marketing initiatives that drive results.
• Providing management and career development support for the marketing team, may include leading and coaching direct report, providing feedback for development.
• Ensuring consumer insights are provided through qualitative and quantitative research.
  
  
  

You have:

• A degree in marketing or related field.
• 5 or more years of marketing experience in a senior capacity working in a consumer-packaged good environment, preferably in the grocery or retail industry.
• Marketing experience in health & wellness, digital / ecommerce or ethnic marketing is an asset.
• Proficiency with MS Suite (Excel, Word, Teams, and PowerPoint).
• Experience working with brands that have strong consumer awareness.
• A demonstrated ability to create exciting marketing plans with proven success in consumer marketing and/or digital direct-to-consumer.
• Experience with project management.
• A valid driver’s licence, a reliable vehicle, and the ability to travel on an as needed basis.
  
  
  

You are:

• You are self-aware, empathetic and possess a high level of Emotional Intelligence (EQ).
• Positive, innovative with an entrepreneurial outlook, driven by results.
• Able to work with multiple stakeholders and negotiate agreements.
• A strategic leader and thinker.
• Able to make analytical judgments with strong organizational, planning, and problem-solving abilities.
• Able to multitask in a fast-paced environment and meet deadlines.
• Able to work collaboratively as part of a creative and dynamic team.
• An excellent communicator with strong interpersonal skills.
  
  
  

What we offer:

In addition to a highly competitive salary, we offer a great range of benefits, a company pension plan, free parking, exclusive team member offers, and opportunities for development and career progression.

If you’re looking to join a team that puts people first, you’re in the right place. Apply online today!

IND6

Compensation Details:

$88,643.00 - $118,190.00

The compensation offered for this position will take into consideration location, education, skills, experience and other factors.